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10

ATTIRE

FIND OUT WHAT’S NEW IN FASHION

ACCESSORIES RETAILING

EDBLAD SECURES 52

NEW STOCKISTS

Swedish brand Edblad opened 52

new accounts in the UK and Ireland

in the past 12 months.This includes

Jarrolds of Norwich, Fenwicks

Colchester and on board several

Stena Line vessels. “The past year has

been very exciting for the brand as it grows in popularity in the UK and

we are looking forward to great things in 2017,” says Anette Ljunggren

of Nordic Agencies. Retailers have been delighted with the collection’s

performance in store over the winter season.

Julie Hayward, Buying Director at Fenwicks Colchester, says, “Edblad

has greatly exceeded our expectations and we are thrilled with customer

response to the range and the excellent sales generated this season.”

Edblad has become one of Sweden’s most popular jewellery and lifestyle

brands for the design aware customer. Taking inspiration from their

surroundings, Hans and Cathrine strive to create sustainable products,

both in terms of quality and design, to contribute to smarter consumption.

They also design for a number of charitable organisations, with a specific

focus on vulnerable children and the environment.

The bestselling brand is now stocked in 1,000 retailers in 10 countries

worldwide. Edblad is growing rapidly in the UK with more than 240

stockists, including independent jewellers, fashion boutiques, lifestyle

shops and department stores.

To view the full collection, visit

edblad.com

READERS’ POLL

What we’ve learnt from the latest reader

poll at

www.attireaccessories.com

How will Brexit affect your business?

Not at all:

17%

Considerably, but I’m feeling optimistic:

9%

Considerably, and feeling unsettled about

what’s to come:

26%

Who knows?!:

48%

Industry news

IJL launches #withyou campaign

International Jewellery London (IJL) has announced a

new marketing campaign – #withyou – inspired by its

industry leading initiatives and designed to showcase its

continuing commitment to the UK and international

jewellery sector.

The #withyou campaign will build on IJL’s experience

as the UK’s premier jewellery industry event, focusing on

the many ways that the show supports emerging design

talents, established brands and industry-wide awards

and events.These include IJL’s Gem Empathy Award in

partnership with Gem-A and its sponsorship of both the

Goldsmith’s Craft & Design Council Awards and the

UK Jewellery Awards.

Sam Willoughby, IJL Event Director, comments,

“At IJL we’re committed to going the extra mile and

our #withyou campaign underpins our work within

the industry – whether that’s supporting our VIP

Diamond Club members or helping emerging designers

achieve their goals. Our long-established programme of

initiatives is unparalleled in the UK and we’re proud of

their consistent quality and relevancy. We hope everyone

will join us in using the #withyou hashtag and share

their IJL experiences with us.”

As an extension of its Supporting the Industry pledge,

#withyou will cover IJL’s key career-building schemes,

including Bright Young Gems for final-year students

and recent graduates, and KickStart for up-and-coming

British jewellery designers, in partnership with the

National Association of Jewellers (NAJ).The campaign,

which will be run through the IJL Insider Blog, will

highlight the invaluable marketing support offered each

year to these designers, which includes mentoring and a

workshop in June with leading industry experts.

The hashtag #withyou will also feature in the refreshed

Editor’s Choice Awards, to be announced in March, and

will be used in conjunction with the annual F.Hinds

High Street by Design competition.

IJL’s Insider Blog offers news, features, trends and free

advice from leading experts in social media and digital

marketing.This year-round content culminates in the

highly regarded complementary seminar programme,

hosted during the three days of the show every

September at Olympia London.

For further information on the show’s campaign, go to

jewellerylondon.com/withyou.

The future looks green

The Pantone Colour Institute just

unveiled the 2017 Colour of the

Year: Greenery.

Every year since 2000, the

company has chosen a colour that

reflects the current cultural climate.

In the following year, the colour

has historically influenced trends in

all facets of design – architecture,

interior décor, fashion, food, travel

– the list goes on.

Greenery signifies beginnings: a fresh New Year; healthier food

resolutions and growing vegetarian trends; grass and the outdoors

during spring and summer. But most prominently, the yellow-green

hue (specifically, Pantone 15-0343) comments on the concept of

“environment.” So expect to see much more of this hue coming to your

stores soon!