Attire Accessories - Dec 2017/Jan 2018 (Issue 67)

ATTIRE 23 COMPETITION T o celebrate Kaytie Wu’s continued success, the fashion jewellery label is offering Attire Accessories readers the chance to win a selection of sparkling designs worth £500 RRP. Buckinghamshire-based jewellery designer Kaytie Wu established her namesake brand in 2015. Combining her rich design experience with of the Minimalist art influences and a love of Japanese architecture, she has created a contemporary brand for strong, independent women like her. In 2015, with the emergence of the ‘less is more’ jewellery movement, Kaytie saw a gap in the market for luxury jewellery that’s affordable, durable and versatile. Inspired by her discovery, she developed her debut range, Geo. Contemporary and influenced by mathematics, purity and a balanced approach to life, the pieces were designed to be either worn together or on their own. Although all pieces were designed in the traditional silver- and yellow gold-plating, she offered retail customers a fresh alternative by also presenting the pieces in stunning rose gold-plating – a trend that was soon to be seen everywhere. Setting the company apart from its competitors, Kaytie Wu offers the complete package to retailers; strong and professional marketing support, especially in the social media sphere – where the label has 30,000-plus followers – as well as through well-designed display solutions, POS support and compelling, distinctive product and packaging design. All of this, combined with the affordable price point, explains the success of the company so far. Having gone from strength to strength since launching, Kaytie Wu is now stocked in more than 150 independent retailers and the House of Fraser website. Ensuring that the brand has some exclusivity behind its name, Kaytie Wu offers a five-mile exclusivity rule to its trade customers. Continuing to develop the product range further, last year Kaytie Wu launched Kaytie Kaytie Wu (KKW). KKW is the younger sister brand; it follows the same minimalist style – all pieces are sterling silver – with an added injection of colour and fun in some of the most popular geometric shapes. Its original Flora series is a captivating and delicate range featuring cubic zirconia stones. This season, Kaytie Wu has launched a new Mini Geo collection. Inspired by its debut, bestselling Geo collection, these products have been designed for Christmas and special occasions in mind. For more information on the brand or to make ordering enquiries, call +44 (0)20 3398 5885, email or visit Win products £500 RRP courtesy of Kaytie Wu WIN! For your chance to win, simply answer the following question: What was Kaytie Wu’s first collection called? a.) Geo b.) Mini Geo c.) Flora Visit and fill in the online form with your answer. The draw deadline for entries is 22 nd January, 2018. Terms and conditions apply.