Attire Accessories - May/Jun 2018 (Issue 70)

14 ATTIRE BIMBA Y LOLA EXPANDS PRESENCE WITH NEW LONDON STORE Bimba Y Lola has continued its expansion plans in the UK with the new London store opening on Brompton Road. The new store has been positioned to target the ‘local consumer’ in one of the best shopping regions in the capital. The new space has two floors, including one for storage and one for commercial, and is surrounded by modern brands and art galleries. The newest store will bring the total of Bimba Y Lola London stores to seven, with the company having 242 POS across 11 countries. Visit bimbaylola.com Women are ‘smarter shoppers’ than men, saving on average more than seven per cent due to preferring discounted items, according to relationship marketing platform Optimove. Optimove’s research has also revealed that although women make 2.5 per cent more orders than men, their purchases are less expensive. Roni Cohen, Data Science Team Leader, says, “In the world of retail there has been a longstanding assumption that women will pay more than men, and with many retailers recently sticking a higher price tag on Valentine’s cards addressed to ‘husbands’, it’s clear that this notion still exists. “However, research from Optimove demonstrates that this is far from the truth. In fact, women are without a doubt the savviest shoppers, favouring discounts and remaining loyal to retailers which increases their chance of personalised rewards.” Roni continues, “Retailers can best serve their female demographic by offering discounts up to 30 per cent – as women are found to buy in larger quantities than men, but typically spend less, offering this reduction aligns well with smart shopping habits and encourages brand loyalty. “Our research highlights that women are more likely to return to the same retailer after their first purchase. But this shouldn’t be taken as gospel – if retailers want to retain their female customers, they must give them a reason to stay loyal. “Engaging female customers with personalised offers and rewards, such as birthday gift vouchers or offering free delivery as part of a VIP service, is a great way to provide the treatment they deserve. If customers aren’t treated exceptionally – regardless of gender – they will inevitably go elsewhere.” Visit optimove.com Alex Lyles & Claire Spencer-Churchill, co-founders of Splash Paris, have announced the launch of Splash Paris 2018, which is set to double in size. The luxury resortwear tradeshow will take place in two tents in central Paris, on the banks of the River Seine. Attendance from leading global resortwear brands and some of the most recognised buyers from around the world has meant that space at the show is very much sought after, with nearly double the number of brands on the waiting list than available tent space. Claire and Alex, who also co-founded the multi-brand showroom business Claret Showroom, said, “We knew from the onset that the concept would appeal to many, as there was a definite gap in the market for what we are offering. We didn’t realise just how popular it was going to be though! “We have had two amazing shows in the past couple of years and are thrilled to be doubling the size of the show this time. We have, of course, maintained a careful curation of brand mix to present to the top level of buyers and press within the industry.This sector is growing rapidly, with an increasing number of people choosing to go on holidays throughout the year and even far-flung destinations becoming more accessible.” This year, Splash Paris will be partnering with Pared Eyewear to create bespoke eyewear. Along with the return of the most prestigious brands from last year including Heidi Klein, Mara Hoffman, Juliet Dunn and Camilla, Splash Paris 2018 will see new exhibitors from around the globe such as Innika Choo, March 11, Figue and Kiini. Splash Paris 2018 will take place from 23 rd - 25 th June in Paris, Pont Alexandre III, 75008. Visit splashparis.com SPLASH PARIS RESORTWEAR SHOW TO DOUBLE IN SIZE WOMEN SMARTER SHOPPERS THAN MEN, SAYS NEW STUDY