Attire Accessories -Jul/Aug 2018 (Issue 71)

32 ATTIRE The spring/summer 2019 showcase at London’s largest festival of fashion, Pure London, open from the 22 nd – 24 th July, offers an unmissable lineup of established and new footwear and accessories brands to look out for. These include Victoria Ragna, Golla, 1725a, MemWatches, Kanabis, SKA, Dansk Smykkekunst, Pretty Ballerinas, Adele Marie, and N2 Bijoux. New for July, Pure London introduces Pure Conscious, placing the spotlight on sustainable brands and giving a dedicated space for them to be seen and heard. The section will include an edited curation of footwear and accessories from a host of emerging designers, such as Philippines-based brand Sami for ES.EM , an eco-luxe handbag collection that celebrates the working women by empowering them with fair wages and a safe working environment. All the pieces are hand-woven from upcycled materials and textiles. The launch of PURE KID will offer a platform for stand-alone childrenswear and maternity brands. The sector will sit alongside womenswear brands that already offer kidswear, such as Hatley, 4funkyflavours, Dekoz and Sugarhill Brighton. Taking place at Olympia London, Pure London will offer buyers the first stop on the fashion calendar to source forward trends for spring/summer 2019. Exclusive future trend insights will be delivered by WGSN and catwalk shows, including childrenswear, and will bring next season’s key looks to life. Visitors to the show will discover a strongly edited collective of over 800 global brands, including some of the best emerging designers. All will be showcasing their latest collections, many of which are exclusive to Pure London. Launched last season, the Accessories Concept will continue to spotlight young and emerging talent. This dynamic area will help catapult designers’ careers while offering buyers a diversified and exclusive range of footwear and accessories. Look out for Florentine handcrafted jewellery from CelesteG by Andrea Trambusti. The brand offers handmade colourful, eccentric, original and wearable jewellery, ideal for women who love a touch of originality. Meanwhile Ethnik, founded in 2015 by Tunde Owolabi, aims to make aso-oke (hand- loomed woven cloth from the Yoruba people in Nigeria) accessible to the fashion-forward modern man and woman with a collection of footwear and bags. He is also intent on promoting culture and giving back to the community. Handmade in Portugal by Andreia Lima, Sopro Jewellery will also join the Concept area. The shapes, textures and colours are all represented in a continuous cycle of transformation and renovation. Sopro Jewellery collections are versatile, offering different versions and combinations, with every piece being carefully designed and executed to perfection. Other Concept brands to note include, My Doris, Lovett & Co and LGNMillinery. BEST FOOT FORWARD The rest of the Footwear & Accessories hall will offer a host of exciting brands, including the likes of the premium shawls by Dutch label POM Amsterdam. The brand will offer a collection of premium shawls designed to bring happiness and a touch of sparkle into a woman’s life. Carnaby Fair is a cap label based in Hong Kong and London. The company combines creativity from both cities by collaborating with local artists and social influencers to produce exclusive collections. Its goal is to create boutique caps that promote social awareness, self-identity and cultural diversity. CUFF is a luxury headband brand. Its products are handcrafted in London. To create the company’s vision, designer and founder Yvette Christine Ellinas took inspiration from historic crowns and jewels and elevated the classic headband. The dramatic and strong elements of the headpieces almost resemble jewellery and give a great feel to anyone who is wearing them. Kanabis is a first-of-its-kind brand for fashionable, high quality and PETA-approved vegan footwear for women. All the products are made of high-quality canvas, fabric and other leather substitutes, keeping compassion for animals as a core value of the business. The designs are exclusive and tastefully crafted with a careful mix of fabrics for the right look and comfort. The name is a play on the word cannabis since canvas is one of the core materials in the shoes and was historically made from hemp that came from the plant. PETA presented Kanabis with its Most Compassionate Business Award in December 2017 for not using animal-derived materials. A New beginnings Pure London’s summer show is set to serve up its usual buying opportunities, as well as the newly launched PURE KID platform for standalone childrenswear and maternity brands In brief Show: Pure London Venue: Olympia, London Dates: 22 nd – 24 th July, 2018 Website: Twitter: @PureLondonShow