Attire Accessories - Sep/Oct 2018 (Issue 72)

INDUSTRY NEWS 17 LUXURY FASHION AND LIFESTYLE BRAND ENGLANA LAUNCHES TO MARKET Shropshire-based entrepreneurial couple Philip and Helen Gutteridge have launched Englana – a British luxury lifestyle brand. Inspired by the beautiful surrounding landscapes, Philip and Helen’s vision was to create a brand and product range that captures the natural elements of the British countryside whilst utilising exclusive yarns, fibres and raw materials sourced in the British Isles. Helen said: “We were determined to create a distinctly British luxury brand that supports British manufacturers, businesses and jobs. All the raw materials have been sourced in England, and as our early prosperity and wealth was founded on the wool and leather trades and the cotton and textiles mills, this seemed an obvious place to start.” As the brand develops, the directors have ambitious plans to launch a full customisation service, offering Englana customers the opportunity to choose their own colour finish for a bespoke fine leather handbag, welly boot bag or blanket bag. Visit HOCKLEY MINT SIGNS AS EXCLUSIVE UK DISTRIBUTOR OF REVOLUTIONARY TARNISH-RESISTANT SILVER British jewellery manufacturer Hockley Mint has announced an exclusive agreement to become the UK distributor of Silnova, a revolutionary new tarnish-resistant silver alloy. Hockley Mint will also be the exclusive UK manufacturer of Silnova product and hopes that the metal will particularly appeal to designers who are looking for high-quality silver that consumers can wear every day, safe in the knowledge that it will remain tarnish-free for longer than sterling silver. Tests have shown that objects created in Silnova silver retain their brilliance for 20 times longer than untreated traditional silver, with a tarnish strength equal to that of a 9ct white gold alloy. Silnova also removes the environmental impact associated with sterling silver because it avoids the need for plating and the use of potassium cyanide, which is otherwise necessary to make the product last. Visit