Attire Accessories - Sep/Oct 2018 (Issue 72)

ON WITH THE SHOW 19 INDUSTRY UNITES AT PURE LONDON TO SUPPORT POWER OF ONE CAMPAIGN The fashion industry united in July at Pure London, the festival of fashion that included sourcing and manufacturing expo Pure Origin, to champion the Power of One campaign advancing the UN Global Goals for Sustainable Development. The three-day event at London Olympia welcomed thousands of buyers and influencers, new sectors and new brands, inspiring speakers and leading change-makers putting the future – and how to make it sustainable, circular and inclusive – at the top of the agenda. Retailers including John Lewis, House of Fraser, ASOS, Topshop, Miss Selfridges, Quiz, Matchesfashion.com, White Stuff, Paul Smith and Victoria Beckham attended, while across the three stages, topics including diversity, body shape, ethics and environmental issues were discussed by the Ellen MacArthur Foundation, Professor Caryn Franklin MBE, Hilary Alexander OBE, Scarlett Curtis, Orsola de Castro, and Tamsin Lejeune, with each one making a Power of One pledge. A huge increase in brands with an ethical standpoint and environmentally made collections exhibited this season as part of the new Pure Conscious section, demonstrating the pace of growth and interest in this sector as it drives to become the norm. Visit purelondon.com INTERNATIONAL JEWELLERY LONDON REVEALS SIX JEWELLERY TRENDS FOR SS19 IJL trends editor and jewellery expert Paola De Luca has outlined six key jewellery trend themes for SS19 for International Jewellery London (IJL), the UK’s leading trade event for the international jewellery industry. Her vision includes designs rooted in urban lifestyles, the renaissance of pearls, dark romantic influences and a blending of Art Deco and 1960s Optical Art themes. These will be showcased on IJL’s SS19 Trends Catwalk, where Paola will present her detailed forecasts (2 nd – 4 th September 2018). Paola’s trends are Industrial Core, inspired by urban lifestyles, architecture and redefined industrial materials; I’m Perfection, playing on proportions that creates surreal, optical illusions with geometric and patchwork forms; Neo Classic, classic designs with a twist; Dark Romantic, drawing inspiration from dark forests, magic and mysticism; Op-Coding, a mix between Art Deco styling from the 1920s and the optical art of the 1960s; and Constellation Collective, stars, moons, planets, flying saucers and constellations that will all be captured in sparkling diamonds, especially fancy cuts and shapes. The IJL SS19 Trends Catwalk will showcase key looks and collections. The catwalk will give visitors an in-depth and comprehensive review of SS19 jewellery trends with daily catwalk shows. The show is an opportunity for the international jewellery trade to network and discover the latest industry trends and market developments, which will help retailers and suppliers make the right commercial decisions. Visit jewellerylondon.com