Attire Accessories - Nov/Dec 2018 (Issue 73)

TOP DRAWER EXHIBITORS 69 Who: Mantra Jewellery +44 (0)1926 335 800 mantrajewellery.co.uk @mantrajewelleryuk What: Top Drawer Spring is Mantra Jewellery’s first proper trade fair, with the company geared up to showcase its finalised wholesale selection of bestsellers, based on two years’ worth of sales information from its website and store. Despite having previously exhibited at Top Drawer in January 2018, it was a small stand to dip its toe into the water of wholesale and introduce the brand. The company is exhibiting with a strong proposition for wholesale, point of sale and solid sales information and has a clear idea of the types of retailers who will do well with Mantra. Where: 466 “We don’t see Mantra as simply a jewellery brand. People buy it as a thoughtful gift or a meaningful personal purchase because of its message – the mantra – and the impact that has on how you feel. It sells brilliantly at wellbeing events, for example, when people aren’t looking for a piece of jewellery but love the idea of a motivational item to wear. So I think Mantra sits well in lifestyle, gifting, yoga or wellness boutiques and department stores, where people aren’t necessarily seeking a piece of jewellery. The reason we are at Top Drawer is that we know we will see a good mix of outstanding retailers across different categories from both the UK and overseas.” – Jo Stroud, co-founder Who: Matthew Calvin +44 (0)7917 002 241 matthewcalvin.com @m.calvin What: Named by the Evening Standard as a go-to name for modern, minimalist designs, Matthew Calvin is obsessed with style and precision. Matthew began designing jewellery in 2012, and the brand has since gone from strength to strength thanks to the support from many wonderful boutiques and stores across the country. Matthew will be showcasing his Core Collection at Top Drawer, which has been tried and tested over the years and is made up of many Matthew Calvin bestsellers. A huge fan of mixing metals and finishes, Matthew’s core designs encompass minimalism at its finest, with all studs sold in his signature glass test tube. Where: 413 “I have always really enjoyed designing, creating and making, but what makes it all worthwhile is seeing the finished result and the happy customers who return time and time again.” – Matthew Who: ByEloise London +44 (0)7713 210 803 byeloiselondon.com byeloise_london What: byEloise London is the home of the original bangle band – the hair band that incorporates a stylish bangle. The product offers a dual purpose to turn any hairstyle and outfit from day to night, gym to party and beach to office. With more than a hundred designs and colourways to choose from, there is something for girls of all ages. Prices start from £4.90 RRP. Where: 128