According to the company, SS20 will see an array of pastel colours, with hues such as millennial pink, neo mint and whitened yellows moving over for softer shades. Navy, burgundy, and dark green will also come to the fore.
Other trends include bold prints such as Hawaiian florals and geometric digital designs, as well as tribal motifs. Harry Styles' Met Gala look may have inspired the sheer fabrics trend that is set to hit menswear, such as lace and organza.
Meanwhile menswear is set to get comfy during SS20 as tailoring looks set to get less defined and and looser, with layering also said to be key.
Visit purelondon.com
