FIND OUT WHAT’S NEW IN FASHION
EDBLAD SECURES 52
Swedish brand Edblad opened 52
new accounts in the UK and Ireland
in the past 12 months.This includes
Jarrolds of Norwich, Fenwicks
Colchester and on board several
Stena Line vessels. “The past year has
been very exciting for the brand as it grows in popularity in the UK and
we are looking forward to great things in 2017,” says Anette Ljunggren
of Nordic Agencies. Retailers have been delighted with the collection’s
performance in store over the winter season.
Julie Hayward, Buying Director at Fenwicks Colchester, says, “Edblad
has greatly exceeded our expectations and we are thrilled with customer
response to the range and the excellent sales generated this season.”
Edblad has become one of Sweden’s most popular jewellery and lifestyle
brands for the design aware customer. Taking inspiration from their
surroundings, Hans and Cathrine strive to create sustainable products,
both in terms of quality and design, to contribute to smarter consumption.
They also design for a number of charitable organisations, with a specific
focus on vulnerable children and the environment.
The bestselling brand is now stocked in 1,000 retailers in 10 countries
worldwide. Edblad is growing rapidly in the UK with more than 240
stockists, including independent jewellers, fashion boutiques, lifestyle
shops and department stores.
To view the full collection, visitedblad.com
What we’ve learnt from the latest reader
How will Brexit affect your business?
Not at all:
Considerably, but I’m feeling optimistic:
Considerably, and feeling unsettled about
what’s to come:
IJL launches #withyou campaign
International Jewellery London (IJL) has announced a
new marketing campaign – #withyou – inspired by its
industry leading initiatives and designed to showcase its
continuing commitment to the UK and international
The #withyou campaign will build on IJL’s experience
as the UK’s premier jewellery industry event, focusing on
the many ways that the show supports emerging design
talents, established brands and industry-wide awards
and events.These include IJL’s Gem Empathy Award in
partnership with Gem-A and its sponsorship of both the
Goldsmith’s Craft & Design Council Awards and the
UK Jewellery Awards.
Sam Willoughby, IJL Event Director, comments,
“At IJL we’re committed to going the extra mile and
our #withyou campaign underpins our work within
the industry – whether that’s supporting our VIP
Diamond Club members or helping emerging designers
achieve their goals. Our long-established programme of
initiatives is unparalleled in the UK and we’re proud of
their consistent quality and relevancy. We hope everyone
will join us in using the #withyou hashtag and share
their IJL experiences with us.”
As an extension of its Supporting the Industry pledge,
#withyou will cover IJL’s key career-building schemes,
including Bright Young Gems for final-year students
and recent graduates, and KickStart for up-and-coming
British jewellery designers, in partnership with the
National Association of Jewellers (NAJ).The campaign,
which will be run through the IJL Insider Blog, will
highlight the invaluable marketing support offered each
year to these designers, which includes mentoring and a
workshop in June with leading industry experts.
The hashtag #withyou will also feature in the refreshed
Editor’s Choice Awards, to be announced in March, and
will be used in conjunction with the annual F.Hinds
High Street by Design competition.
IJL’s Insider Blog offers news, features, trends and free
advice from leading experts in social media and digital
marketing.This year-round content culminates in the
highly regarded complementary seminar programme,
hosted during the three days of the show every
September at Olympia London.
For further information on the show’s campaign, go tojewellerylondon.com/withyou.
The future looks green
The Pantone Colour Institute just
unveiled the 2017 Colour of the
Every year since 2000, the
company has chosen a colour that
reflects the current cultural climate.
In the following year, the colour
has historically influenced trends in
all facets of design – architecture,
interior décor, fashion, food, travel
– the list goes on.
Greenery signifies beginnings: a fresh New Year; healthier food
resolutions and growing vegetarian trends; grass and the outdoors
during spring and summer. But most prominently, the yellow-green
hue (specifically, Pantone 15-0343) comments on the concept of
“environment.” So expect to see much more of this hue coming to your