Attire Accessories -Jul/Aug 2018 (Issue 71)

ATTIRE 19 NEWS & EVENTS CAPRICE ENTERS THE CHINESE MARKET VIA INTERNET GIANT ALIBABA German shoe manufacturer Caprice has entered the Chinese market via a partnership with internet giant Alibaba. After months of successful testing Tmall, a subsidiary of Alibaba, Caprice has launched as a new footwear brand on its site. As a part of the Alibaba Group, Tmall is one of the biggest ecommerce websites worldwide for name-brand products. Caprice CEO Jürgen Cölsch visited the Alibaba headquarters in Hangzhou for the official launch. He said: “There are more than 800 million internet users in China. With the fashion platform from Alibaba, we have found the best way to make our products available to the Chinese nationwide.” Among the first live comments, Chinese customers praised the fit and leather quality of the selected Caprice models. Visit caprice.de to find out more. Jeremy Hoye Jewellery has announced the launch of a brand- new website and online store. Promising customers new and old an enhanced yet simplified user experience and greater exposure for guest designers, the site provides a new home for classic and emerging designs from the team at Jeremy Hoye Jewellery. Simon Skinner, head of communications at Jeremy Hoye Jewellery, said: “The new website and online store has been a huge project for Jeremy Hoye Jewellery, which has been in development for a number of months. It was always our intention to launch a new web platform to modernise the browsing and shopping experience for our customers, and since the announcement of our company rebrand, we have been extremely keen to introduce the concept, look and feel in its entirety. “We have produced a wealth of new photography, shooting both in East London and in the South East of England with our creative partners, FlashBang Studio and MediaBite, and we are extremely pleased with the results.The photography perfectly encapsulates the essence of the Jeremy Hoye Jewellery brand, and you will now see the images furnishing the new web platform featuring in the new brand literature and within our brand communications.” Visit jeremyhoyejewellery.com JEREMY HOYE JEWELLERY LAUNCHES NEW WEBSITE AND ONLINE STORE