Attire Accessories - Feb/Mar 2019 (Issue 74)

102 What is your customer base? Our customers are creative professionals. Intelligent, discerning and ageless. They follow their own path and enjoy being engaged in a conversation with an authentic brand. What’s your USP? Tracey Neuls footwear is as individual as its customers, designed for their lifestyle. I personally design all the details from scratch, sculpting them in clay. This means that all the distinctive toe and heel shapes are unique to the brand and can’t be seen anywhere else. Using 20 years of expertise and a tenacious hands-on approach, I align sculpture with design to create timeless footwear. The retail environments are curated as if they were galleries, from hanging shoes to hosting collaborations with other like-minded creatives for a thought-provoking shopping experience. A Tracey Neuls pair of shoes is both wearable and collectable. What are your current bestselling shoes? Our all-time favourite is the Reflective Geek from the Cycle Collection. It’s a chic leather sneaker covered entirely with high-vis material that flashes in bright light and has been a popular classic for years. A brand new bestseller is the sleek Arlinda mid-heel, made with leather so soft it fits like a glove. Another iconic style is the Snug high-heel boot with the Tracey Neuls signature curved heel, featured as our Coal Drops Yard shop sign sculpted in wood.