Attire Accessories - Feb/Mar 2019 (Issue 74)

ON WITH THE SHOW 19 PURE ORIGIN THROWS SPOTLIGHT ON ITALY IN NEW COUNTRY FOCUS SECTION Pure Origin, part of Pure London, has launched its new Country Focus section and will kick off the concept by throwing the spotlight on Italy. The new Country Focus location will highlight the best of Italian fashion, with leading fabric houses, manufacturers, labelling and packaging companies showcasing their collections. Julie Driscoll, managing director of Pure London and Pure Origin, says, “The global landscape, including Brexit and ongoing trade wars, is clearly affecting the global fashion industry. Our goal for Pure Origin is to help companies promote business amid these global economic and political uncertainties. We intend to do this by answering the market’s demand for newness to create a platform for visitors to meet, network, discuss and hopefully find solutions to the biggest challenges facing them and to inspire, showcase innovation and advocate best practice to enable growth and stability. Our new Country Focus on Italy will stage the best of Italian design and craftsmanship, and we’re excited to work with our new partners to offer visitors a must- attend event.” Pure London will take place at Olympia London between 10 th and 12 th February. Visit purelondon.com MODA CELEBRATES ONE AND ALL WITH THIS IS ME CAMPAIGN Fashion trade event Moda, taking place between 17 th and 19 th February, has announced the launch of its This Is Me campaign, which focuses on real fashion for real people. The theme will run throughout the show, from the catwalks to the content programmes, while pre-show the campaign will look at real-life stories of the “people that make Moda.” Julie Driscoll, managing director, Fashion Portfolio, ITE Group, says, “Serving the fashion industry for so many years, Moda has carved a niche offering real fashion for real people, and in 2019, kicking off with the February show, we will celebrate the people behind the brands, the people behind the stores and turn the spotlight on to the real lifestyles shaping the demands of today’s real consumers. “Key to our new manifesto is the Elastic Generation – a generation reinventing life for the over 50, leaving age behind and living according to how they feel. Bigger spenders than the under 50s but underserved by high street fashion.” Topics high on the agenda include fit and sizing, advice on how to dress every body shape and a stylist’s view of the brand-new collections designed with the Elastic Generation in mind. Visit moda-uk.co.uk