Attire Accessories - Feb/Mar 2019 (Issue 74)

74 THE WORLD IS TURNING TO THE UK TO ACCESSORISE ITS LOOK Mary Lewis, international trade adviser with a fashion focus at the Department for International Trade, discusses the export opportunity for British accessories brands. With a longstanding and rich fashion tradition, British style is coveted the world over. From handbags to footwear and jewellery to headwear, we have the tradition and talent to create market-leading designs. Around the world, consumers recognise British design for its quality and luxury. According to a major Barclays study, markets such as China and the UAE are willing to pay a premium for British designs, with £3.45billion per annum potential value added by promoting the Britishness of our products. Beginning to export your product or service can seem daunting, but selling overseas can be easier than you think. With the right advice and support, there are few hurdles that can’t be overcome, resulting in a more resilient, sustainable and, often, more profitable business. In my role as an international trade adviser at the Department for International Trade (DIT), I support British designers in exporting their products around the world. My priority is to make sure that British fashion businesses are given the right support to excel when they decide to enter new markets. QUESTION TIME Frequent questions I’m asked range from how to navigate cultural issues and build business relationships to how to ensure legal compliance and secure trade finance. International trade advisers from DIT are on hand across the UK to give free, practical advice to businesses needing to navigate these issues. Jardine of London is an example of a business that has benefitted from DIT support. The Bury St Edmunds-based handbag designer worked with