Attire Accessories - Jul/Aug 2019 (Issue 77)

PURE LONDON 63 DESIGN DETAILS Whether you’re looking to boost your in-store accessories offerings or simply visit a talk or two to gain better industry insights, Pure London has you covered Visitors to July’s festival of fashion, Pure London, will be delighted to discover a host of returning favourites alongside up-and-coming, new brands and designers showcasing SS20 collections, the latest in ethical fashion and a host of exciting new trends. Alongside more than 700 brands, the July edition will present inspiring and educational content, talks and keynote speakers, discussing topics including sustainability, social media, e-commerce, new technology, retail innovations and styling sessions.gether.” The next edition of Pure London takes place from 21 st -23 rd July, 2019. OLD AND NEW Exciting new premium and ready-to-wear womenswear brands joining the July lineup include Nightporter, Magnolia Pearl, Valentina Poltronieri, Caraclan, Two Point Two, Yaaf London, Hera Concept, Lang N Lu and Concreto. These brands will showcase alongside favourites including Thais & Stroe, Vilagallo, Bitte Kai Rand, Thought, Sofie Schnoor, indi & Cold, Moutaki, Soaked in Luxury, Nice Things, Onjenu, Yerse, Saint Tropez and Godske. After a successful first season in February, MOS MOSH returns with its sought-after collection of luxury jeans, tailoring, delicate tops, rugged jackets and fine leather garments. New accessories and footwear brands include Decielis, iDeal of Sweden, Kookii B, and Fay Bijoux. Established in 2017 by designer and founder Zoë Hili, Decielis scarves are 100 per cent made in Italy from the finest Chinese silks using artisanal Italian printing techniques and expertise. Print narratives combine hand-drawn and digitally refined artworks in a kaleidoscopic range of vibrant colours. Zoë sees the facets of her character reflected in Decielis’ contemporary design aesthetic – a fusion of her ever-changing surroundings inspired by culture, nature, art and music entwined. At iDeal of Sweden, you will find beautifully designed and functional fashion cases, phone covers and wallets to most mobile phone models. Beautifully designed and handmade products are made of carefully selected materials. Designs are taken from the hottest fashion trends, inspired by the catwalks and trade shows from around the world. Returning for SS20 is a host of footwear and accessory favourites, including CARA, Alpe, Ipanema, One Hundred Stars, Tilley & Grace, Belle & Flo, Eliza Gracious, Seeberger, Sence Copenhagen, Nour, Big Metal, love Rocks, and Christina Brampti. Who: Pure London, purelondon.com Where: Olympia, London When: 21 st – 23 rd July, 2019 EDITOR’S NOTE With Olympia being one of my favourite venues on the show circuit, I find Pure to be a hugely enjoyable show. Not only does it offer product galore to whet your appetite for the buying season ahead, but there is also a veritable feast of talks and trend insights, with the fashion shows on the main stage being an absolute must. See you there!