Attire Accessories - Seo/Oct 2019 (Issue 78)

INDUSTRY NEWS 13 ONLINE JEWELLERY BRAND MOVES INTO WHOLESALE Popular online jewellery brand Lily Belle is being made available for wholesale for the first time. The brand’s stretch bead bracelets have been a huge hit online – and with celebrities such as Made in Chelsea’s Frankie Gaff, singer Ellie Goulding and model Lottie Moss. And in September, Lily Belle will be using Scotland’s Trade Fair at Glasgow’s SEC to launch into wholesale and reveal its package for retailers who want to stock the brand. The move is one of the first initiatives of Lily Belle’s new owner, Sarah Patterson, who is anticipating a lot of interest in the luxury jewellery from retailers. “Lily Belle has been a big hit online for more than 10 years. I’m delighted that we’re now in a position to be able to offer the Lily Belle range to retailers. “At the Scotland’s Trade Fair, we’ll be revealing the details of our move into wholesale which will include some attractive mark-up options and beautiful point-of-sale displays backed up by a strong social media campaign and our work with Instagram influencers,” she said. Sarah is running the Lily Belle brand separately alongside By Molly&Izzie and is expanding her team at her Cumbrian base to continue the Lily Belle story and continue its passion for creating individual items. For further information, visit lilybellewholesale.co.uk or email helpme@lilybelle.co.uk PURSE-FRIENDLY ACCESSORIES New accessory brand Alice & Blair recently launched, offering affordable hair accessories and earrings. Perfect for brides, bridesmaids and guests, items include silk floral headpieces, Swarovski crystal hair slides, velvet bands adorned with floral crystals and Swarovski pearl earrings. Prices start from £18, and delivery within the UK is offered free on orders over £50. aliceandblair.co.uk BEJEWELLED Belle & Bunty is thrilled to announce the launch of its first jewellery collection in collaboration with Muru Jewellery. Drawing inspiration from the company’s much-loved travels to India, the sterling silver and 18-carat gold vermeil pieces include an anklet adorned with tiny bells and pendant necklaces featuring hearts that are perfect for layering. The collection is available from murujewellery.com, with prices ranging from £32 to £82.