Attire Accessories - Seo/Oct 2019 (Issue 78)

90 Tell me a bit about how the label was started. It was while showcasing our prêt-à-porter collection of luxury coats, which featured distinctive statement leather pockets, that we noticed the interest being given to the pockets themselves. Buyers were asking whether these artistic and handcrafted pockets were detachable or could be used as a small bag. They weren’t, but we realised that maybe they could be or should be. We realised we had conceived something unique and interesting. An idea was born to design and produce artistic bags that would elevate the concept of handbags into works of art. The detachable element and the collaboration with artists were the two major inspirations that shaped Lobos at the outset. How were the initial products developed, and what was the response? We spent a great deal of time exploring the concept of classic handbag shapes that could be transformed into works of art using detachable accessories. We wanted the art to be as wearable as the handbag itself, so why not use the bag as the canvas and marry the two? We then began the search for suppliers, craftspeople and artists while studying the nuances of the fashion industry itself. With these fundamentals in place, we produced the prototypes, which reassured us we were on the right path. The response was so encouraging. Consumers and business friends loved the spirit and style of what we had done. Most importantly, they smiled, and we love that about our bags; they’re uplifting. What challenges did you face, and how were they overcome when starting the business? The first challenges that we encountered were finding the right partners for our business. It took us some time until we found suppliers and manufacturers that met our standards. We already had some experience in this so knew what we were looking for in terms of credentials, experience and transparency. Since collaboration (with different artists) is so central to our brand, it was crucial that we found the right people with whom to develop long-term relationships. Fortunately, we come from an artistic background ourselves, so we understand how to work with creative people and ensure everyone is engaged, inspired and happy. We’re pleased to say that the result of these artistic collaborations is a never- ending supply of distinctive and beautiful designs, handcrafted by an amazing team. What is it that sets you apart from your competitors? Our alternative vision of what luxury means and how wearable art can tell your story. At Lobos, we’re redefining luxury and wearable art by using beautifully handcrafted bags as the canvas for our customers’ stories. Rather than designing according to fixed seasons and convention, we decided that collaboration with independent artists would be the most authentic way to combine leather craftsmanship with artisanal design. Unlike those labels into which customers buy into a brand identity, we believe in the freedom of self- expression and the importance of versatility. This is a philosophy that led to our signature concept of one bag, two looks. Armed with one luxury handbag and a handcrafted detachable accessory, our customers can express a classically subtle style or choose to make a statement and embrace their artistic side. Redefining the luxury handbag to make it your own is our signature. Rules are there to be broken, and fashion should be free- loving, fun and full of art. How important is the location and history of the company to its success? We adopt a multicultural and cosmopolitan approach to what we do, so it’s the artistic spirit rather than a fixed identity that matters most. Whether it’s Milan, London, New York or Shanghai, our customers share the same desire for individuality, self-expression and creativity. Location and history are both important, but they are not everything. Even though each one of us is different, we all share universal values. Lobos celebrates this cultural diversity through art and collaboration. Both of us have lived an international life, living in many different countries, but it’s Milan that has found a special place in our hearts, so it’s right that the spirit of Lobos started there. We believe that being a European brand is important in terms of quality, credibility and sustainability. We know that the rich heritage of European design and Italian craftsmanship allows us to work with the very best. However, regarding the art and inspiration behind the designs, the world has much more to offer. We believe in globalisation and drawing from