Attire Accessories - Seo/Oct 2019 (Issue 78)

92 LOBOS T: 48 502 264 166 W: lobo.it questions and also expresses the personality and spirit of our brand. What have been the key milestones in the business? At first, we had to develop our prototype bag and launch the first collection. Having high standards, refusing to compromise on production values and the relationships we maintain with suppliers require a great deal of time, dedication and money, so our path is very much slow fashion! As such, launching our first collection in August 2018 was the culmination of many years of research and study and months of hard work. Creating the website and launching on Wolf & Badger were two more major milestones, with our first Wolf & Badger sale being made in under two weeks. Our next challenge will be approaching the wholesale market and securing some wonderful retailers and stores to work with. It’s an exciting road ahead. How do you view the current market, and what trends – both in business and product – do you see emerging over the coming months? The current market is challenging but also full of exciting potential for innovation. We believe that collaboration and an awareness of production costs is shifting the market focus to respect slow fashion, craftsmanship and creativity over volume and fast fashion. We’ve noticed a willingness to experiment and an appetite for innovation and self-expression through customisation and personalisation. All these things reflect the values, spirit and design of Lobos. We think that craftsmanship, artisanal collaboration and sustainability will continue to shape the market over the coming months as customers opt for quality over quantity. Do you have any thoughts on how Brexit will affect your business? While we hope for a soft Brexit, we don’t believe it will affect our own business dramatically. Perhaps we will see longer queues at passport control at the airport, but overall we feel Brexit won’t affect our business too much. It’s a question of the attitude of our industry, which we feel is collaborative and full of goodwill. What are your future plans for the business? From a business perspective, our future plans involve entering the wholesale market. We’re very excited about developing those relationships with retailers and providing them with a personalised, unique and profitable addition to their store. Ultimately, we aim to create a global brand with a truly artistic DNA. We can see Lobos working with some big names in the world of art as we collaborate on new designs. As this artistic collective grows and we launch new designs, we’ll also explore opening our own store, wherein we can provide customers with an immersive, 360-degree experience of our artistic brand.