Attire Accessories - Seo/Oct 2019 (Issue 78)

PROFILE 97 KIT HEATH T: +44 (0)20 7253 1535 W: kitheath.com @kitheathjewellery When was the website launched, and how does it support the business? We went online in 2009 and relaunched our trade and consumer websites in 2018. A rich brand experience is on offer to retailers and wearers alike, with the trade website asset store supporting retailers by providing model photography, product shots, digital assets and social media links. How do you view the current market, and what trends – in both product and business – do you see emerging over current months? There’s a changing high street and online sales environment – demand for jewellery remains high, but there are more routes to purchase and consumers appetite for authenticity, brand stories and a rich brand experiences are increasing. Personalisation remains a key trend, and consumers desire to create something with sentiment and a meaning that is unique to them. Brexit uncertainty and consumer confidence are ongoing concerns. Do you see the ethical market set for growth as consumers become more consciously aware? Consumers are more ethically and environmentally savvy, and we do not see this waning. What are your plans for the business? Design is our passion and at the heart of everything we do. We plan to continue to feed this passion through the line, from superlative silver jewellery to imaginative campaigns and user-friendly support materials on and offline. COMPANY MILESTONES 1996: Kit Heath brand was born. 1997: First wholesale colour silver catalogue. 2005: Kit Heath available in the U.S. 2009: E-commerce launched. 2014-2019: Entering a digitally led age with increased competition, emerging brands.