Attire Accessories - Nov/Dec 2019 (Issue 79)

76 which was a bespoke order for a dear friend who couldn’t find a stylish baby bag. I went back to the drawing broad and came up with this all leather large style with a detachable clutch to make it an all in one bag for any mummy. This is now part of our collection. How often do you launch new lines and what are your best-selling designs? Tell me about your recent campaigns. We could design a new collection every season, however, we choose to concentrate on building the brand with our most loved bag, the Chelsea bag. This versatile signature style is a cross-body bag, which has been worn by Dr Sara Kayat from this morning. This bag has won an award from the BTAA and Giftware Association for its look and style as Fashion Handbag of the Year. This elegant bag can be worn as a cross-body or a shoulder bag and sits on the hip. Its perfectly moon shaped flap is made from the finest suede and has a stunning tassel to help open and close the bag. What trade shows do you attend and which ones work best for you? We love attending trade shows and meeting like minded companies. This is such a fantastic was to showcase our brand and build the company name. In the past we have been involved at Pure London and Top Drawer, which both worked well for us at that time. They helped us establish our position in the market with wholesale and customers. At the moment we are concentrating on our key accounts and the website but will be thinking about trade shows again soon. When was the website launched and how does it support the business? This fundamental part of our growing business is always evolving as we work closely with bloggers across the world and we feel our website is the first place to shout about our product. We have linked all our social media on the site and customers can purchase their very own Chelsea Noir handbag there. The website is a vital part of our business to show the designs. What have been the key milestones in the business? The Fashion Accessories awards was an amazing achievement and, having reached this milestone, the future remains bright for us to work even harder to bring our business to key department stores. We were also so proud when we launched our website – this was a great way to communicate with wholesale buyers and customers. How do you view the current market and what trends, in both product and business, do you see emerging over the current months? An online presence is more than a trend now for any growing business, this is a fantastic way to reach out at any time of the day to your clientele. We see colours coming over the next few months; each year evolves with different looks to complete any outfit, such as over sized clutch bags, but this year I see lots of colour. 76 CHELSEA NOIR T: +44 (0)208 574 2313 W: chelseanoir.com What are your future plans for the business? We are working hard to increase our presence in the fashion industry and would like to be stocked in large department stores so that our customers are able to view our entire collection. This is such a key factor for us and we strive to be working closely with our key accounts to build this relationship further. Is there anything else you’d like to add or say about the company? We would like to take this opportunity to thank the BTAA and The Giftware Association for awarding us the prestigious honour of Fashion Handbag of the Year and hope to work closely with them to grow our company. We are also looking to reach out to brand ambassadors to boost Chelsea Noir, so if you’re looking for a new opportunity please get in touch.