Attire Accessories - Jan/Feb 2020 (Issue 80)

INDUSTRY NEWS 15 ONLINE LUXURY PRE-OWNED RETAILER XUPES LAUNCHES FIRST LONDON-BASED HIGH STREET STORE XUPES has announced that it will be opening its first retail store in the UK, by London’s Royal Exchange in the heart of the City. The store will be located in the City of London, between Cornhill street and is located adjacent to Hermès and Louis Vuitton. The store will be focused on retailing Xupes’s pre-owned collection of watches, handbags, jewellery and artworks. Xupes is a specialist online retailer of pre-owned items – its mission is to give clients opportunities to own, treasure and enjoy rare, beautiful and desirable pre-owned items that once belonged to someone else. All products are rigorously vetted for provenance and authenticity, then meticulously serviced and prepared in its manufacturer-accredited in-house workshop. Alongside its collection for sale, Xupes also purchase pre-loved items directly from customers, sell them on their behalf and offer an exchange service encouraging customers to recycle their items and reduce waste. “The aim is to create an interactive and immersive customer experience which showcases our online origins and encourages clients to transition from the world of digital to real-time whilst encapsulating our personal, unique service,” comments co-founder Joseph McKenzie. E-commerce has been the focus for the ten-year-old family owned business until recently. With over 50 percent of customers visiting its Hertfordshire- based showroom before purchasing, Xupes has realised the importance of a physical presence when it comes to selling pre-owned. xupes.com PANDORA LAUNCHES JEWELLERY IN SUPPORT OF UNICEF Pandora has announced the first campaign as part of its global partnership with UNICEF to empower and educate children and young people. Pandora has launched the limited-edition Pandora Me jewellery in support of UNICEF. Within the collection is a Pandora Me gift set that includes a bangle, two spacers and a ‘My Smile’ charm that symbolises happiness and a brighter future for the next generation. Sold separately is the ‘My Girl Pride’ charm that symbolises female empowerment. The jewellery is hand-finished and made from sterling silver adorned with man-made blue crystals. “All young people should have access to education and the tools to help them reach their full potential, and we’re proud to be able to work with UNICEF to support this through our limited-edition jewellery,” says Stephen Fairchild, Pandora’s chief creative & brand officer. Each limited-edition piece can be worn and styled with other pieces from the Pandora Me collection, the recently launched charms concept is faced by actor and activist Millie Bobby Brown. The collection is targeted at Generation Z and encourages collectability through miniature charms and modern bracelets. Pandora supports UNICEF by contributing funds for UNICEF child survival, education and protection programmes across the world, and also life skills training with a focus on programmes that support female empowerment. By wearing a Pandora for UNICEF charm, everyone can play their part in supporting UNICEF’s efforts. The three-year partnership with UNICEF promotes young people’s right to a voice and a brighter future and aims to make a significant impact on the lives of thousands of children and youth globally. Future initiatives will include new jewellery, awareness campaigns and other fundraising opportunities. The Pandora for UNICEF jewellery is available from today both online and in-store, reaching consumers in over 100 countries. Visit pandora.net and unicef.org CARLA LIUNI ANNOUNCED AS PANDORA CMO Pandora has announced Carla Liuni as its new CMO. Joining the company from her role as Vice President of Global Marketing & Communication at Bulgari, Liuni will report to CEO Alexander Lacik and serve on Pandora’s Executive Leadership Team. Alexander says, “As part of our turnaround programme, we are significantly stepping up our marketing investments and have just relaunched our brand to improve relevance for consumers. Carla has a unique profile that combines mass market brand building with the ability to create the aspirational and desirable worlds of luxury goods. She is a passionate and energetic leader, and I am very happy she will take this critical role in our leadership team.” Visit pandora.net

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