Attire Accessories - Jan/Feb 2020 (Issue 80)

48 A FESTIVAL OF FASHION The February edition of Pure London presents a new omni-channel strategy along with a revamped website, offering a show better curated for the needs of today’s fashion buyer Who: Pure London, purelondon.com Where: Olympia London When: 9 th -11 th February, 2020 Festival of Fashion, Pure London is the UK’s leading trade fashion buying event, representing womenswear, menswear, footwear, accessories and young fashion. The show offers buyers from UK and international independents, multiples, department stores, e-tailers and mail order, the opportunity to discover collections launching for the season ahead, attend catwalk shows and hear from their peers and other industry experts in valuable seminars and workshops. Pure London is so much more than a fashion trade show. The event bring together some of the brightest minds in the industry twice a year to showcase the best of the season’s collections, discover the latest trends, get exclusive business insight and make all-important international connections. The Festival of Fashion provides a global platform for over 1,300 womenswear, menswear and kidswear collections offering brands and designers the opportunity to meet the buyers that matter the most to their businesses. As a global show that celebrates newness, it’s no wonder that Festival of Fashion, Pure London, annually attracts over 300,000 industry professionals from the UK and around the world via its shows and digital platforms. To celebrate the upcoming new year, and to usher in a new decade, Pure London will unveil a new era for the show in February, with a re-edited floorplan, dedicated stages for trend inspiration and education, a