Attire Accessories - Mar/Apr 2020 (Issue 81)

SOCIAL MEDIA 87 WEB WATCH Attire Accessories is at the heart of the online accessories community. Here’s a quick update on what’s been happening… ATT I RE ACCESSOR I ES @AttireAccessories @AttireAccessories @AttireAccMag OUR MOST RECENT LIKES AND FOLLOWS: Instagram @chelseanoir @londonbrogues @opticaiduk THIS MONTH ON SOCIAL MEDIA, WE’VE MAINLY BEEN: • Highlighting the great show speakers, such as Mary Portas at Spring Fair • Showcasing amazing new products on the market • Showing off our beautiful front cover Twitter @SpringAutFair @ScotTradeFair @LilyCharmed Social status We asked our three profile companies the same question. Do you engage in social media and how does this help your business? Here, they tell us more… Charlotte Gillian, Classic Canes, classiccanes.co.uk Check out the profile on page 70 We do, particularly Facebook and Instagram. We enjoy doing it and thought it would be a good way to connect with Classic Canes users as well as our retailers. The stick users of the world don’t seem to be the most fanatical social media users, but we have a loyal following and our retailers often share our images with their own followers, so it does have its benefits. Andrew Hunt and Howard Pessall, CME Jewellery, cmejewellery.co.uk Check out the profile on page 75 We have had a very low profile on social media as we are very strictly business to business. We have relied on word of mouth and trade shows but we are aware of the advantages of a social media presence and are currently developing a strategy, seeking advice from experts in the field to analyse where it would be effective. However, our first priority, and the most important aspect of our e-commerce strategy, is the launch of our new website. Rachel Jarman, Jewelcity, jewelcity.co.uk Check out the profile on page 67 We have a marketing department that look after all our social media. It is an important factor to our business. It’s fantastic creating lovely products but you need to promote your collection to make the sales.