Pure London organisers have put to bed any Brexit worries with the announcement of a re-edited floor plan as well as a host of new British and international brands added to the line up.
The new brands include Parka London, Lauren Vidal, MOS MOSH, Jolie Garance, Aggel Knitwear, and Jovani, with the strongest growth from overseas brands coming from France, Turkey and Greece.
Julie Driscoll, Managing Director of leading festival of fashion Pure London says, “The show must go on. We are at a crossroads in terms of Brexit uncertainty and in the way the fashion industry works but Pure London is demonstrating that not only can we make a stand for better practices in fashion, we can provide a space for the most inspirational, creative and exciting brands and designers to showcase their wares. The February show will offer visitors a host of new brands and we are really looking forward to revealing our floorplan re-edit which will freshen the show, offer new discoveries, and give the space new life.”
The show's biggest growth area is the newly created Gen Z section, which captures the energy and youth of young, trend-led street style fashion. New brands include Spill The Tea, Odd Color Studio, Peace & Chaos, Mr. Gugu and Sera Ulger.
Posted: 18 December 2018