Radley London has announced tennis star Johanna Konta as the second brand ambassador of its Spirit campaign.
The company has created the Johanna Konta edit, which includes the Johanna Konta Tote Bag, and also features the Selby Street Punch Medium Flapover Crossbody, Arlington Court Medium Zip Top Backpack, the Haven Street Patchwork Medium Flapover Crossbody and the Alba Place Camera Small Zip Around Crossbody Bags, alongside additional designs dropping in August and September.
Julia Darlington, Chief Brand Officer at Radley London commented, “Johanna Konta is a natural fit for both the brand and the 'Radley Spirit' campaign, which is inspired by women who live life on their own terms, with the passion and drive to make things happen - whether independent, bold, playful, fierce or fun.
"With her undeniable talent, Johanna truly personifies this spirit and we are delighted to be working with her to bring this platform to life. Not to mention, as a brand Radley has always been committed to celebrating London. Wimbledon is one of the capital's most iconic sporting events and we can't wait to see Johanna showcase both her skills and her style on the court.”
Posted: 8 April 2019