Amelie Chocolat, a producer of luxury continental chocolates, nearly doubled its Easter sales this year. This is despite running on a reduced staff to ensure social distancing in its factory and slimming down its range of products to its best sellers. The range includes products from its B&LLA-nominated collection – the RHS Woodland Collection, the RHS Raspberry and Champagne Collection, and the RHS Cherry Chocolate Collection, and the high level of interest from chocolate lovers has not stopped after Easter as orders continue to pour in.
Amelie had already donated chocolates to several NHS teams over Easter and now that everything is in place to safely fulfil the high level of customer orders, Amelie has decided that all profit generated over the month from the 16th of April to the 15th of May will be donated straight to the NHS.
Meanwhile premium boot brand The Original Muck Boot Company is offering a 30 percent discount to NHS staff through the Blue Light Card and its associated portal. The Blue Light Card provides those in the NHS, emergency services and armed forces with discounts both online and in store. The Blue Light Card also allows companies to get involved with offering discounts to frontline workers – as Muck Boots has done.
Finally, the only swing seat and bench maker licensed by the RHS, Sitting Spiritually, has posted a message on its site explaining that it has been able to continue operations as its designers and suppliers are largely based in independent workshops – and founder Martin Young has added a personal invitation to all NHS and key support workers to get in touch.
Natalie Levy, Founder and Director, Amelie Chocolat, says: "We realise how lucky we are to be so busy during these difficult times, and feel we have a responsibility to help where possible. This means that, for four weeks, every time customers order chocolates from us, all the profit we make on the order will be donated straight to the NHS. We're delighted to be able to do our bit to help our frontline workers."
