The burgeoning licensing programme for Cloudco Entertainment-owned evergreen brand, Care Bears, has been further boosted with the addition of a partnership with leading global manufacturer of licensed product, Bioworld, which will be creating a range of apparel and accessories inspired by the bears of Care-a-Lot.
Established for 38 years, Care Bears continues to appeal to a wide-range of fans. Bulldog Licensing, which manages the rights for the brand in the UK, has been further building the property with a number of deals.
The new partnership with Bioworld is the latest in a line of leading licensees, which are each leveraging the universal love for the property among consumers.Having maintained and grown the availability of Care Bears among adult fans of the original ranges through high-profile fashion deals which included Tikiboo's athleisure range, Irregular Choice's footwear line and a Dolls Kill clothing collection, the brand returned to the kids' aisles earlier this year when Basic Fun! launched its new toy line.
Initially launching in the US to an excellent reception and incredible sales, the Basic Fun! line launched recently in the UK, and is already experiencing strong sell-through. The toy range is being supported with a heavyweight, through a line marketing campaign, featuring two TVCs for the new plush ranges, and an innovative line of new interactive Care Bears. Tiny Pop, the broadcast partner for Care Bears is also offering strong support for Care Bears: Unlock the Magic, which airs daily on the channel.
New partnerships and content support from Sky and Moonbug, further position Care Bears for significant growth in the kids' market in the UK.www.cloudcoentertainment.com
