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British indie jewellery brand Scream Pretty has announced its further expansion into the international market, launching in America in June.
Founded in 2016 by sisters Lucy Lee and Jessica Pearce, Scream Pretty has fast become the UK's go-to jewellery brand.
Designed with the ethos Be Seen. Be Heard. Scream Pretty, the U.S. launch follows a natural progression in the international strategy for the rapidly growing brand, having successfully launched in Australia in 2019.
With a brand-new hub in San Francisco, the brand will be launching its best-selling recycled sterling silver and gold-plated recycled sterling silver designs to the U.S. market on us.screampretty.com across three initial drops. Scream Pretty's collections offer premium, affordable collections for those who covet sassy, wearable jewels.
The first drop, launching in June, will focus on Scream Pretty's signature style, the curated ear. Combining piercings – many stud and hoop styles are suitable for daith, tragus and helix piercings – and piercing-free ear cuffs, Scream Pretty's looks create bold, stand-out, versatile styling. Cast from recycled 925 sterling silver, and gold-plated recycled sterling silver and bejewelled with opulent cubic zirconia stones, their designs are consciously and lovingly crafted to be long-lasting and hypoallergenic.
The second drop in August will include the Turquoise and Black & Gold collections, and the third launch for 2021 will include curated earring sets and statement single earrings.
Lucy and Jessica say of the launch, "We've been overwhelmed by support for our designs in the UK and have a loyal following of US followers on social – it felt like the right time to create a hub in America offering the same fast shipping and customer service for the full Scream Pretty experience. Our ethos is 'Be Seen, Be Heard, Scream Pretty' and we're excited to continue our celebration of self-expression and individuality whatever style, age, gender or shape."