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BCTF Online 2021, which ran from 27 June – 1 July, welcomed close to a thousand verified retail trade buyers to the five-day digital event, plus hours of content from an expert line-up of speakers.
Participants in the show, where categories ranged from jewellery and fashion accessories through to ceramics, glass, woodwork, fine art and paper products, were lavished with attention from exclusive retail buyers in search of the best British handmade products.
The event attracted 888 buyers in total, who viewed thousands of catalogue pages and images, watched hundreds of videos and created hundreds of favourites during the show. This resulted in an extremely busy show with exhibitors receiving instant alerts whenever an action was taken by visitors to their profile page.
The BCTF Awards tradition was kept alive with the 2021 winners announced on the final day of the online exhibition.With exhibitors able to link all their images directly back to their own ecommerce sites, BCTF Online delivered exceptional SEO benefits in an age where companies need to use every possible tactic to drive traffic to their websites and generate vital online sales.
The event also featured a valuable content programme, with speakers from The Giftware Association, National Association of Jewellers, ACID, Design Trust and Design Nation sharing their expertise throughout the event.Many exhibitors reported that trade orders were placed during the show, which was a welcome boon to everyone, but especially to those who'd experienced a worrying slow-down in trade over the lockdown period.
The next edition of the British Craft Trade Fair will be a live show taking place at the Yorkshire Event Centre in Harrogate from 10-12 April 2022.
For more information and to register for BCTF 2022 visit the website: www.bctf.co.uk