Heist partners with The Lady Garden Foundation to support Gynaecological Cancer Awareness Month

This launch is about championing the work that The Lady Garden Foundation does to raise funds to extend and improve gynaecological health – and arm women and girls with the knowledge they need to break down these taboos.

Heist will donate 100 percent of net profits from all sales of The Lady Garden tights to the foundation and money raised will go towards cutting-edge studies and revolutionising the treatments for the five cancers conducted at The Royal Marsden, which remains one of the largest cancer centres in Europe.

As part of the launch, Heist and The Lady Garden Foundation has opened up conversations with their communities by inviting people to answer the question, "What do you call yours?"

The film showcases people sharing their preferred names for their vagina, highlighting the importance of breaking down the stigma or shame around our bodies – and talking openly about them. There are no wrong answers!

The Lady Garden vulva-print tights are available to shop online exclusively at www.heist-studios.com