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Online fashion store The Fashion Bible has opened its first bricks and mortar store in Sunderland.
Lisa Fox, Founder and Owner of The Fashion Bible, is hoping the new store will be the first stage in the company's UK expansion plans. Set up from an initial £90 investment 10 years ago, The Fashion Bible now sells clothes worldwide.
Lisa said, "It was just the right time to do this. And because I'm from Sunderland I always wanted our first flagship store to be in my hometown."We have already had a high street presence because we did manage to launch into four Topshop stores and were hoping to get into more before the chain sadly closed down."
The new store will create four new jobs, and is located opposite River Island. Lisa aims to design and manufacture their own brands in the future, which will be sold online and in store.