Following a successful launch at Top Drawer January, MR., a trail designed to showcase the best of men's fashion accessories, will return for the September show. The trail will appear alongside its complementary lifestyle product trail.
Recent research from Mintel indicates that the menswear market, which grew by 3.5 per cent in 2017 compared to a 3.2 per cent growth in womenswear, is expected to see a further 11 per cent increase by 2022, out-performing womenswear globally.
Show director Alejandra Campos said: "At Top Drawer we pride ourselves on creating an ever-evolving platform for meaningful connections between visitors and exhibitors; a place where buyers can discover the most exciting and innovative lifestyle brands so that they can tailor a store offering entirely unique to their customers. The growing demand for men-focused products is undeniable; it was a thrill to see the sector be so well-received in January, and we look forward to presenting an enhanced edition of it in its new central location in September."
Oscar Menzel from Netherlands-based leather goods company SECRID said: "Exhibiting in the MR. sector of Top Drawer has been a greatly positive experience for us. The way the area was styled and the high caliber of brands exhibiting alongside us attracted the finest buyers at Top Drawer."
The MR. Lifestyle trail will also return in September, helping to guide buyers through a men's-focused edit of curated products and key exhibitors that are certain to catch the interest of the modern man. The curated trail will help buyers to pinpoint areas of interest across a variety of product categories including wellbeing products, stationery and home interiors.
For more information, visit www.topdrawer.co.uk