Air & Grace boycotts Black Friday

Air & Grace boycotts Black Friday: Image 1 Trainer brand Air & Grace has announced it will be boycotting Black Friday in a show of support towards 'slow fashion'.

Launched by ex-footwear buyer Claire Burrows, Air & Grace's collection focuses on effortless footwear including sneakers and boots in winter alongside espadrilles in summer.

According to a press release, 'Air & Grace is saying 'no' to Black Friday and 'yes' to investment pieces made with love. Air & Grace prides itself on its ethics and responsibilities towards 'slow fashion' and as a disruptor brand, it is happy to be acting differently to many of its footwear/premium fashion competitors and are confident in their product and their responsible approach to promoting 'wardrobe investment pieces'.

Visit airandgracelondon.com

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