Attire Accessories - Dec 2017/Jan 2018 (Issue 67)

10 ATTIRE FIND OUT WHAT’S NEW IN FASHION ACCESSORIES RETAILING READERS’ POLL What we’ve learnt from the latest reader poll at What’s your chosen form of advertising? Print: 40% Online: 10% E-newsletters: 10% Social media: 40% Industry news Julie Driscoll is announced as Managing Director of Pure London Pure London, the UK’s most unmissable destination for fashion, buying and inspiration, is delighted to announce the appointment of Julie Driscoll as Managing Director with immediate effect. Previously the show’s Portfolio Director, Julie’s promotion to Managing Director will drive a host of exciting changes and new launches for the February show, taking place from the 11 th - 13 th February, 2018. Julie Driscoll said, “It’s a very exciting time in the evolution of Pure London and I’m looking forward to working with our fantastic team, our partners, suppliers and exhibitors to continue to improve on what we offer, making Pure London truly unmissable. Our autumn/winter 2018-19 manifesto sets the scene towards a new direction next year. Celebrating fashion at its most ambitious, style at its most unabashed, all within our great cultural home, London at its most magnificent. From the carefully edited sectors, suppliers and manufacturers we represent to the industry knowledge and smart insight we deliver, to the premium buyers we bring through our doors, we will embody fashion at its purest and the passion it incites in all of us.” Julie continues to lead Jewellery & Watch, the UK’s largest dedicated jewellery trade event, working alongside Louise Young, Managing Director of Spring and Autumn Fair. Jewellery & Watch takes place from 4 th - 8 th February, 2018 at the NEC, Birmingham, co-located with Spring Fair. The next edition of Pure London will take place from 11 th – 13 th February at London Olympia. For more information, visit the website SIMPLY DEVINE IS GETTING AHEAD Simply Devine’s debut wholesale collection of hats, hatinators and fascinators was successfully launched this summer at Moda 2017. Owner Liz Devine-Wright’s first portfolio, which included the Ascot showpiece collection, is proving to be a runaway success. “We’ve been absolutely delighted with the response, and although it’s early days, we’ve been greatly encouraged by the interest in the new collection,” says Liz, who continues to also trade as a retailer from her specialist hat shop in Tadcaster, Yorkshire. “We took the decision to launch our own collection because after 13 years in the shop, we wanted to grow the business – and we had the experience to understand exactly what customers wanted. We encourage our ladies to not only choose a hat for a special occasion, but to ‘feel’ the whole outfit before they buy the finishing piece. “Obviously creating a new collection and exhibiting has been a whole new experience for us, but it has also been enjoyable and we’ve learned a lot.” However, the planning doesn’t stop there for Simply Devine – Liz is now busily designing her next collection, and fulfilling orders from her first show. To view the full range, visit