Attire Accessories - Dec 2017/Jan 2018 (Issue 67)

ATTIRE 11 NEWS & EVENTS ➨ A Gift From The Gods appoints a Social Media Executive Young women’s lifestyle brand, A Gift FromThe Gods is growing its team with the appointment of a full-time Social Media Executive. Founder Jane Reucroft says, “Social media is now one of the key drivers of brand awareness and in order to manage the medium successfully you need to commit to it as a cornerstone of your brand marketing strategy.” Experienced lifestyle blogger Tara Samvat joins the team to develop a holistic social media strategy and drive brand awareness. Her remit is to create engaging content, grow its online and social following, develop influencer collaborations and relationships and manage campaigns. She says “A Gift FromThe Gods is a compelling brand and social media offers the perfect opportunity to communicate its brand values and lifestyle appeal. I’m thrilled to be joining an entrepreneurial team and creating some really exciting campaigns.” The four complementary design stories – A Gift FromThe Gods, Calligraphy & Hearts, Dream Odyssey and Get Your Goddess On – which are reflected across the product portfolio of stationery, cosmetic bags and accessories, will be represented and reinforced across social media. The label operates a multi-channel sales strategy and their social media activity will be geared to support all areas including wholesale. Its social media marketing calendar is planned around both consumer and trade events. Specific content will be created to support new and existing wholesale accounts, highlighting marketing events, new arrivals and driving customers to their nearest boutique or department store stockist to experience A Gift FromThe Gods in a buzzy retail environment. Founder Jane Reucroft says, “Today’s Goddess researches and shops across digital and traditional bricks and mortar retail so it’s important to be relaxed about this and work with it so that all areas flourish for all parties. Our stockists are our partners and we aim to support them.” For more information, visit Pure London launches new campaign for February’s show Pure London, the capital’s largest trade exhibition of fashion brands, emerging designers, buyers, minds and inspirations, has launched its autumn/winter 2018-19 brand campaign, We Are London, along with a new website offering streamlined and helpful features within the exhibitor and visitor zones, including a live chat function and instant messaging to make appointments at the show. Hosting 800 brands across eight curated show sectors, Pure London welcomes more than 17,000 UK and international visitors each year who come to source new lines, meet with brands, make new connections and absorb an unrivalled education programme and exclusive speaker content. The new brand campaign highlights the show’s key selling points, including confidence, creativity, education, diversity, internationality and Britishness, trends and emerging talent, resilience in unpredictable times, and its location in the heart of one of the most exciting fashion capitals of the world. Julie Driscoll, Managing Director at Pure London says, “Our autumn/winter 2018/19 manifesto sets the scene towards a new direction. Celebrating fashion at its most ambitious, style at its most unabashed, all within our great cultural home, London at its most magnificent. From the carefully edited sectors, and brands, to the industry knowledge and smart insight we deliver, we embody fashion at its purest and the passion it incites in all of us. We are Pure London and we continue to feel excited to be at the very heart of the fashion industry.” With visuals inspired by the Union Jack flag, the thought- provoking campaign invites us to celebrate everything that is great about the British fashion industry, and more specifically how that is curated at Pure London. Alongside an inspirational, diverse and eclectic brand offering, Pure London’s education programme includes keynote speeches and a seminar programme from respected leaders across the industry providing visitors with the knowledge to help build their businesses, to be resilient, to be international, to be original, to be fashion. In preparation for their visit, the website now offers more features to help plan ahead and make connections. Visitors can add brand profiles and collections to their wish list, they will be recommended brands and collections based on interests and previous behaviour, and an instant messaging functionality allows visitors to connect with brands and arrange an appointment at the show. For exhibitors, a new zone offers a quicker and easier process for creating their profile and uploading imagery, important news and must-dos will be highlighted, and unlimited product tagging will result in better search and filtering functions giving brands more exposure to the right visitors. A new Live Chat function will provide immediate online assistance via the Pure London Assist team. Visitors to the February 2018 show will discover a strongly edited collective of over 800 global brands, including some of the best emerging designers, showcasing their latest collections, many of which are exclusive to Pure London and its curated Womenswear, Spirit, Allure, Premium, Athleisure, Footwear, Accessories, Retail Solution and Pure Man sectors. The next edition of Pure London will take place from 11 th - 13 th February at London Olympia. For more information, visit the website