Attire Accessories - May/Jun 2018 (Issue 70)

40 ATTIRE What sets your business apart from your competitors? We have a huge budget for marketing, around £2,000,0000 for the first year spend in UK, Italy and the US. We are focusing on supporting retailers with digital and social media marketing. We will keep launching new collections throughout the year. How important is your location and history to the company in its success? We have an in-depth knowledge of brands and the market and how to achieve our goals. We also know where to position ourselves with the right retailers to grow the brand. How often do you plan to launch new lines and what are your best-selling designs? Tell me about your recent campaigns. Ania Haie will launch new collections each month.The collections have sold across the board and everyone has loved all our designs.The Out Of This World and Geometric ranges have seen particularly strong sales. Our recent campaign has been focused on Instagram and we have a marketing strategy to collaborate with micro and macro fashion bloggers/influencers with 10k to one million followers. We have also secured celebrity endorsement for the Ania Haie brand, which has been showcased in magazines. Likewise we are working with all the fashion bloggers and magazines to achieve maximum exposure. We have featured in consumer magazines such as Elle, Cosmopolitan, Marie Claire, Daily Telegraph, and the Mail on Sunday. We want to be the go-to destination for a fashion-forward jewellery brand. What trade shows do you attend and which ones work best for you? We have attended Vicenza Jewellery Show in Italy, Jewellery & Watch, Pure London, and JCK Vegas. We have done phenomenally well at the trade shows, securing hundreds of new accounts.