Attire Accessories - May/Jun 2018 (Issue 70)

ATTIRE 41 PROFILE Ania Haie +44 (0)203 176 9609 aniahaie.com When was the website launched and how does it support the business? The website was launched in January – we are working with a digital marketing agency to drive customers to retailers and to optimise the brand awareness online via social media and digital marketing campaigns. What have been the key milestones in the business? We’re only a relatively new fashion brand, so launching our products at Vincenza, Italy in January and at the NEC in February for UK and Ireland was particularly exciting. How do you view the current market and what trends, in both product and business, do you see emerging over the current months? In the current market I see social and digital marketing as the future to drive sales for retailers. What are your future plans for the business? We want to make sure we secure the right stores in which to position Ania Haie. We have a really strong customer base that we want to build on, so consumers can have easy access to the brand. Is there anything else you’d like to add or say about the company? We are very excited about launching internationally. We have already have opened in many stores in Europe as well as hundreds of new stores in UK and Ireland. A