Attire Accessories - Nov/Dec 2018 (Issue 73)

14 CAPRICE ANNOUNCED AS PARTNER FOR ALIBABA’S SINGLES’ DAY IN CHINA Shoe brand Caprice has announced it has become a selected partner of the upcoming Singles’ Day in China in collaboration with the Alibaba-owned e-tailer Tmall.com. With Singles’ Day, which takes place annually on 11 th November, fast becoming one of the biggest shopping events worldwide, the announcement of Caprice’s partnership highlights the brand’s continued expansion in the country and its ongoing relationship with Alibaba. Jürgen Cölsch, managing partner of Caprice said, “It is a great honour for us to be chosen as one of the selected partners of Tmall-Alibaba in the first year of our collaboration. China’s importance as a sales market is steadily increasing, and we are seeing a high level of acceptance for our products there.” Visit caprice.de TRACEY NEULS OPENS INNOVATIVE LONDON-BASED RETAIL SPACE Footwear designer Tracey Neuls has opened a new retail space in Coal Drops Yard, London, which eschews formulaic shopping setups in favour of a retail-cum-gallery space. Once a utilitarian Victorian warehouse before turning into a legendary nightclub, Tracey Neuls has reinvented the space and, rather than focusing on a static shop fit that quickly becomes old hat, has created a gallery space that has evolving exhibitions within. The floor itself has changeable cavities; trees can be planted or they can be filled with coal or any different visual message Tracey wishes to communicate. Shoes will be hung on strings from the ceiling, with the brand’s signature fashion swaying to mimic the movement of feet walking. There will also be a gratis drinks trolley that rolls in daily after work hours. Tracey said, “I want shoppers to feel when they come to my shops – to experience the space as much as the shoes. From mind to toe shopping.” For more information, visit traceyneuls.com or the brand’s Instagram page on @traceyneuls