Attire Accessories - Seo/Oct 2019 (Issue 78)

10 VEGAN-FRIENDLY The latest collection of faux fur accessories from British brand Helen Moore offers consumers an alternative to real fur and feather cover-ups. Approved by Peta, it’s the go-to label for vegan-friendly accessories. Items include vintage-inspired boleros, scarves, stoles, wraps and capes. Prices start from £42. helenmoore.com ONLINE SHOPPING TO ACCOUNT FOR MORE THAN 50% OF RETAIL SALES Online shopping is to account for more than 50 per cent of retail sales in the next 10 years, according to a new report by Retail Economics. The report reveals that this growth will be powered by three primary factors: the changing demographic of the UK adult population, the development of faster, cheaper, in-home deliveries and fewer physical stores. However, there are also potential risks ahead for retailers that don’t prioritise data security when embracing the new technologies needed to thrive in a digital future. According to the report, “A new age of retail has emerged over the last decade. This age is characterised by a richly textured digital landscape, buzzing with new technologies, devices and online communities which has gradually overshadowed analogue consumerism.” It continued, “Powered by technology, changes in the property market, improvements in connectivity, new business models and generational shifts, the physical and online channels will meld together, but online will drive the majority of retail sales within the next 10 years.” In conclusion, the report warns of the need for retailers to adjust to the shift, “Digital transformation is not only disrupting a consumer’s path to purchase but also how businesses operate and manage risk. The priority will be to focus on strategic transformation to pivot business models, so they are not straggling in a digitally driven age. The ongoing channel shift to online presents a particular challenge to bricks and mortar business models as the performance of physical assets become increasingly polarised.” Visit womblebonddickinson.com/uk SHOE QUEEN Bridal shoe experts Rainbow Club has unveiled a fresh new look, with the latest styles featuring new fabrics, including an Italian snow glitter and an iridescent parquet leather. New embellishments include mother-of-pearl details and crystal butterfly shoe clips, inspired by heirloom jewellery. The brand will be launching seasonal limited-edition ranges and will be working with guest designers on its collections. rainbowclub.co.uk