Attire Accessories - Seo/Oct 2019 (Issue 78)

INDUSTRY NEWS 11 TRETORN SWEDEN APPOINTS MAGNUS MÅNSSON AS NEW CEO AND PARTNER Magnus Månsson has been appointed as the new CEO and partner of Tretorn Sweden. Agreed by the board of directors, Magnus has a wealth of experience in leadership roles and was previously CEO of Nelly and Craft while also having held leading positions with New Wave Group and Nike. Tretorn Sweden owners Vasko Markovski and Joakim Appelqvist said, “We are very pleased with the recruitment of Magnus, who brings great experience and knowledge in retail and e-commerce, which is fundamental with the rapid and structural changes in the fashion industry. We have been very hands-on in the organisation for several years, and with Magnus’s entry, we will be able to focus even more on business development and work more strategically from a long-term perspective. Magnus is a strong leader with great passion and energy, and the ambition now is to continue our successful journey and expand our product offering. We feel confident in handing over the CEO responsibilities to Magnus for this next phase.” eu.tretorn.com SIF JAKOBS JEWELLERY TEAMS UP WITH ERNEST JONES Award-winning Danish jewellery brand Sif Jakobs Jewellery has made a significant distribution gain in the UK market, announcing that it has partnered with Ernest Jones in England and Scotland. Sif Jakobs Jewellery was made available in 10 Ernest Jones stores in June and will feature on the national retailer’s website for the first time. The brand has been expanding rapidly in recent years, achieving 93 per cent like for like growth in the first five months of 2019. This latest announcement signifies a major step forward for Sif Jakobs Jewellery as it further establishes itself as a market- leading, high-quality and affordable silver jewellery brand in the UK and Ireland. A further distribution gain in the national retail multiple sector will be announced shortly. Mark Riddle, director UK & Ireland at Sif Jakobs Jewellery, says, “Sif Jakobs Jewellery has been rapidly gaining share in the market with independent jewellers. We intend to continue this progress by participating at IJL and INDX Accessories in September. To gain exposure in city centres and major shopping malls, it is essential for the brand to have a presence in progressive and brand- compatible retail multiple accounts.” Visit sifjakobs.com