Attire Accessories - Seo/Oct 2019 (Issue 78)

Ideal accessories for the wetter months FULTON UMBRELLAS, +44 (0)20 8963 3010, FULTONUMBRELLAS.COM Fulton is one of the UK’s leading umbrella manufacturers and is a Royal Warrant holder. The brand reported a 400 per cent increase in website traffic in the first 10 months of 2018 when compared with the same period in 2017. Founded by engineer Arnold Fulton in 1956 in a small factory in Whitechapel, London, Fulton was inspired by the need for quality and reliable umbrellas with fashion-forward design. Fulton proudly remains a family business, with Arnold’s son Nigel taking over the company in 1996 with the same core principles of excellence and innovation. This attention to detail led to The Queen granting Fulton her Royal Warrant in 2008, and today it is a global umbrella brand recognised in more than 30 countries for its technical excellence. The brand has various ranges, including the Diamond and Aerolite collections. The Diamond collection is the company’s most luxurious to date and features four designs, while the Aerolite range is its lightest umbrella, weighing just 86g. Editor says: The Fulton brand is synonymous with British umbrellas, with the company offering a wide range of products at different prices. The acknowledgement by the Royal family gives Fulton a great story and is a great selling point for consumers. Wet, wet, wet 112