Attire Accessories - Seo/Oct 2019 (Issue 78)

▲ WELLIGOGS, +44 (0)17856 62277 , WELLIGOGS.COM From boots to coats and hats, Welligogs has a wide range of product ideal for staying dry in inclement weather. The company, based in Stafford, was founded in 2000 by managing director Kim Annan and became the first brand to introduce hand-painted designs on to rubber wellington boots in the UK and Europe. A family business, the company places a great emphasis on the power of social media, where it interacts with consumers and stockists alike, running competitions, connecting to customers and showcasing its product. The company updates its collections regularly. Editor says: The Mayfair navy boots are a top pick of mine – they’re waterproof and breathable, as well as looking stylish. Meanwhile, the red waterproof wool fedora finishes off a wet-weather outfit perfectly. Editor says: Finding footwear that not only looks good but can handle the worst the Great British weather throws at us is no mean feat, and The Original Muck Boot Company seems to have ticked that box with its range of styles. The new Bergen range of boots, which come in tall, ankle and short lengths, are bright, fun and do the job in hand. ▲ THE ORIGINAL MUCK BOOT COMPANY, MUCKBOOTCOMPANY.CO.UK , @MUCKBOOTCO The Original Muck Boot Company was founded through a desire to create a boot that is 100 per cent waterproof and provides a solution to dealing with muck. Now in its 20 th year of business, the company creates a wide range of footwear in a plethora of styles, designed to be comfortable, practical and hardwearing. ▲ SOAKE, +44 (0)1423 341 000, SOAKE.CO.UK While Soake the brand was launched in 2016, founder Anthony Temporal has been running the company under a previous name, Blooming Brollies, since 2008. Keen to afford himself the chance to extend his product offering, Soake was born. The company offers a vast array of products, with the company’s best-selling umbrellas being from the Boutique range. Soake attends Autumn Fair and Spring Fair every year, so head down to the stand to check out what it has to offer. Editor says: The Soake range is extensive and has product for men, women and kids. I caught up with Anthony to find out more about the brand in our exclusive interview on page 100. WET WEATHER ACCESSORIES 113