Attire Accessories - Jan/Feb 2020 (Issue 80)

86 lends itself to the well to the now TIDE jewellery brand image. Do you champion any charities? Over the years we have supported Cancer & Hospice charities. How has the product offering changed over the years and how would you describe your current collection? The Tide Jewellery collection is natural inlaid paua shell jewellery and accessories, still with some mother of pearl incorporated – many designs are exclusive to us and designed in house. We can also design to customer’s requests. All products are supplied in our elegant, branded gift boxes. How often do you launch new lines and what are your best-selling designs? Tell me about your recent campaigns. Every three months we have something new to offer. We recently launched our new branded and gift boxed WISH range, which is a diverse collection of fashion jewellery. It encompasses pendants, bracelets, earrings and brooches in a variety of materials and themes. The current Tide jewellery hot sellers are the Kingfisher, Highland Cow, Robins, Moon gazing Hare, Bee’s and Owl. What trade shows do you attend, and which ones work best for you? We attend both the Spring & Autumn Fair at the NEC, Birmingham. Spring Fair is the best for us as it ties in with showcasing the latest new products for the year and the production of the new catalogue. We also attend Giving & Living in Exeter and Home & Gift in Harrogate. When was the website launched and how does it support the business? The website was launched over 10 years ago and is extremely important for existing and new customers so they can place their orders online, sign up to our newsletters and see our special offers. If we bring in new lines between