Attire Accessories - Mar/Apr 2020 (Issue 81)

ON WITH THE SHOW 15 Check out all the important news and dates for your business diary… ON WITH THE SHOW JEWELLERY & WATCH ANNOUNCES REBRAND FOR AUTUMN FAIR, 2020 Trade show Jewellery & Watch is celebrating a successful 2020 edition, bolstered by its move to Hall 1 of the NEC, Birmingham and its close ties to Spring Fair. Jewellery & Watch will rebrand in 2020 to become Jewellery & Watch and Fashion (JWF), debuting in Hall 9 at Autumn Fair from September 6-9, 2020 at the NEC, Birmingham, followed by Hall 1 of Spring Fair from February 7-11, 2021. Autumn Fair welcomes more than 20,000 professionals annually, with around 83% of buyers in attendance actively seeking new suppliers in the strategically important pre- Christmas sales period. Exhibiting brands and businesses at Spring Fair reported positive footfall and order numbers, as well as a wealth of new opportunities to be explored post-show. Alison Hargreaves, director of long-standing Jewellery & Watch exhibitor, Midhaven, says: “Midhaven had an excellent Spring Fair, the best in four years in fact, signing up lots of new accounts and selling to more diverse businesses. Silver jewellery sales were very encouraging, especially our silver animals and Opalique collections. The move to Hall 1 was positive and encouraged an upbeat atmosphere – a welcome change from recent years.” Visit jewelleryandwatchbirmingham.com PURE LONDON REMAINS RESILIENT IN FACE OF STORM CIARA; HYVE GROUP ANNOUNCES CHANGES FOR 2020 SHOW Festival of Fashion, Pure London remained resilient in the face of Storm Ciara with three days of business and inspiration welcoming visitors from over 80 countries. Despite the storm, buyers from stores including Selfridges, Debenhams, Next, Galeries Lafayette, Pamela Shiffer, Sunday Best, Asos, New Look, The Dressing Room, and Jules B came to Olympia for the AW20/21 presentation of over 1,300 inspirational and trend-led collections along with a three-day programme of insightful, challenging and stimulating content. Show organisers, Hyve Group plc, announced a number of changes for the July 2020 show. As it powers forward with its commitment to sustainable fashion in partnership with the Conscious Fashion Campaign and the Sustainable Development Goals, Pure Conscious will move from the National Hall to the front of the Main Hall, making it the first stop for buyers as they enter the show. Pure Jewels launches for 2020 providing an area for fine jewellery and watches as well as jewellery components and gems. The appetite for information and trends content saw no signs of abating. The AW20/21 catwalk shows and Unique Style Platform trend presentations were standing room only, whilst talks on the Nomad and Origin Stages were delivered to packed audiences with record numbers attending. Over 2500 people looked at topics focused on sustainability, authenticity, visual merchandising, textile production and fabric life- cycles, garment marking, sourcing advice, industry standards, fashion- tech innovation, forecasting, inclusivity and empowerment, as well as a daily morning briefing outlining the unexpected benefits of Brexit and a workshop session on building business strategy to be Brexit resilient. Trend partner Unique Style Platform outlined the macro trends for the AW20/21 season, highlighting a younger generational divide of Greta Thunberg vs Love Island groups – those fighting fast fashion opposed to those over-consuming it. Jane Kellock, Founder and Creative Director of USP said; “We are entering an era of extremes and conflict in society. AW20/21 is about finding balance.” The four key trends, Hibernate, Attune, Opulence and Nu-Tech were brought to life on the catwalk with a showcase of exhibiting brand collections. As Pure Origin outgrows its current space, next season sees it take over the entire National Hall and introduce manufacturing machinery. A dedicated space for machinery and manufacturing providers will showcase the latest and most innovative solutions for pattern cutting, trimming, sewing, printing and more. The new Speed Networking area matching and connecting buyers and sourcing managers with exhibitors was hugely successful with over 500 meetings and will return for July 2020. The next show takes place on the 19 th – 21 st July, 2020 at Olympia London.