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Hyve Group announce changes to the Pure London and Scoop calendars

Due to ongoing government restrictions arising from the coronavirus pandemic regarding the hosting of exhibitions and events, Hyve Group has announced a change in the datelines of its London fashion shows, Pure London and Scoop. Pure London and Scoop will now take place as a virtual forum, Fashion Together.

Hyve Group announce changes to the Pure London and Scoop calendars Due to the latest UK Government restrictions on the re-opening of business conferences and exhibition halls, Hyve Group has been forced to cancel events scheduled to take place in February 2021, including Pure London and Scoop. The next planned fashion events will take place on 12th- 14th September 2021 with very exciting plans to be announced soon.

Following the cancellation of Jacket Required's July edition, moving forwards the menswear portfolio will be curated by Karen Radley Founder and MD of Scoop. This new edit of menswear collections will mirror the premium line-up of Scoop's women's fashion labels and will be part of the show's exciting September 2021 edition.

Hyve Group and the Scoop and Pure London teams are now working to deliver an enhanced virtual forum with product features and exclusive seminar content designed to educate and inform participants. More information on Fashion Together will be available in due course.

Founder and managing director of Scoop, Karen Radley says, "Over the past few weeks, the Scoop team have been determining the best path forward for our next show in February 2021.
"Our priority at Scoop is the wellbeing and safety of all our exhibitors and visitors. In the face of ongoing UK government restrictions for trade shows, we have had to make the difficult decision to cancel the upcoming February edition of Scoop and reschedule the show to 12th-14th September 2021.
"In the meantime, we will be sending out exciting details about the September show at the Saatchi Gallery very soon, so please stay tuned for future communications regarding updates and developments going forward."

Pure London Event Director, Gloria Sandrucci continues, "Whilst we take pride in the curation, content and organisation of our shows, it is the people who attend them that make both Scoop and Pure London so special, whether they are buyers or brands. Whilst it is regrettable that we won't be able to meet in person next February, we hope that Fashion Together will provide a great opportunity for our community to connect in a virtual forum. We hope that Fashion Together will provide our clients and customers with the opportunity to stay connected and inspired by providing a platform to showcase their businesses, as well as essential industry insights. Following the success of our first edition of Fashion Together, we are excited to develop the concept and deliver another inspirational virtual forum this February.
"We are very much looking forward to returning to the physical event with a new dateline: Pure London's next edition will run 12th-14th September, 2021."

Fashion Together, Hyve Group's virtual forum, will take place on 23rd February, 2021, and will be open to both brands and buyers. Designed to unite the Hyve Group Fashion Portfolio, which includes Moda, Pure London, and Scoop, Fashion Together will provide expert content, brand and product showcases, essential trend insights and more.Scoop and Pure London's next editions will now take place on 12th-14th September, 2021 with more details to be announced soon.