Visitor registration for Toy Fair 2027 is now open, ahead of the UK's largest toy, game and hobby trade exhibition taking over Olympia, London from Tuesday 19th to Thursday 21st January 2027. Those who attended any of the previous three shows will receive a 'Smart Link' to their existing profile, streamlining the re-registration process. Toy Fair continues for its 73rd year to serve as the principal meeting point for retailers, buyers, licensors, designers, inventors, media, influencers, marketeers, educators, and the wider industry seeking early insight into the year ahead in toys and games, and provides an established platform for generating new business and reinforcing existing industry relationships.
Posted: 15 October 2026