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Poetic Brands announces multi-year partnership with Xbox

Poetic Brands, a leading apparel licensee, has announced its partnership with Xbox, the iconic entertainment brand, in a three-year deal brokered by Xbox's global licensing agency Tinderbox, the specialist digital division of Beanstalk.

The partnership will see Poetic Brands bring an exciting variety of Xbox products to the UK market, across categories including men's and ladies' apparel, nightwear and underwear, to further establish Xbox as an entertainment and lifestyle brand.

The agreement will also see Poetic Brands introducing a collection of Xbox branded luggage into the range, a first for the Xbox brand.

Posted: 17 April 2023

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