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Articles

Here is a selection of features from Attire Accessories magazine.

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Sustainable design from Vurchoo

Every sale from the Studs of Hope collection by ethical jewellery company Vurchoo gives back to local communities and is distributed worldwide by charitable partner Teach A Man to Fish. Founder and designer Alex Angel-Benscher tells us more. "I started Vurchoo seven years ago now. When I was travelling, I was exposed to so many children around the world who had experienced such extreme levels of poverty. I have always had a passion for design and when returning to the UK, I knew I could put my skills to good use and create a truly ethical business that makes people happy while making the world a better place at the same time."

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Kind Clothing from Frankie and Olive

Louise Rideout runs Hertford-based boutique Frankie and Olive, championing sustainable fashion and immersing herself in the local community – a key way for retailers to survive COVID and more. The name Frankie and Olive stands for 'honest and green', it is a fresh, friendly, independent women's boutique in Hertford. Having moved back from living in New Zealand for 16 years where I owned an award-winning shop selling sustainable clothing and gifts, I quickly noticed a gap in the market for a similar business with an ethical ethos. Frankie and Olive believes in Fairtrade, fair wages and safe working conditions for all workers and buys from labels who share these ethics. There are regular deliveries of thoughtfully sourced clothing and homewares offering quality, affordable pieces in natural, sustainable and ethically-produced materials.

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Industry experts: CME Jewellery

CME Jewellery has been in the industry for 40 years, seeing off recessions and the recent pandemic. Here Clare Belton, Marketing Manager, tells us about the company's secret to success. "CME Director, Howard Pessall started out in 1977 selling Silver Jubilee ingots from a market stall. It became a real family concern when he persuaded his parents and brother in law, Drew, to join him. Howard started the business through a love of design and an enjoyment of chatting to customers. From these modest roots 40 years ago CME, which is still a family-run business, has developed into one of the UK's leading wholesalers of high-quality sterling silver and 9ct gold jewellery, with over 5,000 beautiful designs to choose from."

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Consciously beautiful

Titi Adesa Creative Director and Founder, Titi Adesanya, talks us through the company's ethos on circular fashion, and how the footwear brand's designs complement its conscious fashion DNA perfectly. "As an avid shoe lover, I've always been fascinated by the transformation that comes with wearing a good pair of heels, so I wanted to create a line for the contemporary woman with a youthful essence. I am also very passionate about conscious, circular fashion, which is why I created a brand that supports and empowers young African girls through sponsored education and mentorship. I wanted to have a message attached to my brand that women can be empowered by. Growing up, my mother would always say to me, 'Within every woman, lies a diamond – unique, resilient and imperfectly perfect.' Those words stayed with me as I grew older, which is why I designed the rose gold logo as a tilted diamond – to embody the message that we women are indeed all diamonds and imperfectly perfect in our own way.

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Online to high-street

Owner Mollie Butterworth talks about how fashion and accessories retailer Pretty Parade Boutique has gone from strength to strength. "I opened the business on my return from travelling – the idea had come to me while in Australia and I just had this sudden feeling that this was something I was meant to do. When I returned from Australia, I had six months before my university place started, and I had a little bit of savings leftover so I thought why not? With the support of my family I launched my online store. We'd do regular pop-ups and even though not always successful it was clear to me I needed a physical store. Later the following year I went on to open our first bricks and mortar outlet, which has just celebrated its third year anniversary!"

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An eye for aesthetics

JEWN UK Founder Nigel Mitchell documents the company's evolution since its inception in 1996, and how's its managing to weather the COVID-19 storm. "I started trading in 1996 as JEWN UK as the agency for Enny Handbags of Italy. Very soon the agency had increased to include brands such as Tommy Hilfiger, Claudio Ferrici and The Bridge. In 2009 I started to work with my father at Sirco Leatherwares with the intention of taking the business over when he decided to retire. However, unfortunately due to him becoming very unwell Sirco was closed down and the brand names were then incorporated into JEWN UK Limited, which kept continuity of trading with retailers and factories.

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Finer details: Mabel Sheppard

Having worked as a designer for UK high street brands, Jane Lanario launched Mabel Sheppard to innovate the market... I launched Mabel Sheppard in 2019 after spending over 25 years spent as a handbag designer for UK high street brands. What prompted you to launch the business? I was approaching 50, very unhappy in my job, and left without really knowing what I was going to do. I had been designing gloves for House of Holland alongside bags, and they sold really well. I spotted a niche for quirky designed leather gloves – no-one else was doing this.

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Silver linings: Siren Silver

Caroline Scott, Founder of Siren Silver jewellery brand, explains how the company connects with its customers thanks to the team's passion for its product. I started my retail shop in London in 1990 after having had a stall at Camden Market in the 1980s, selling my own original handmade clothing range. I travelled to India to buy unusual fabrics and then sourced some silver jewellery to sell. I then went on to make my own designs using gorgeous gemstones – at that time easily available – and found the artisan workshops there very open to making what I wanted. I concentrated on the fantastic natural stones available and even today still sell some of the simple earring styles that I created. The beauty of the natural stones still shines out, and although they are far more scarce, the long-term contacts I have made allow us to continue to get fantastic gemstones.

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Online excellence: Optiseller

E-commerce experts Optiseller spotlights five new online trends that will affect all online sellers in 2022...

In the past two years, we have seen e-commerce change and grow to meet the demands of the new COVID-19 world. As we continue into 2022, it is vital for all online sellers to look ahead and plan for what is to come. According to e-commerce experts Optiseller, there are five new e-commerce trends that will affect all online sellers this year. Optiseller experts say it doesn't matter what platform or marketplace you sell on, these trends can and will affect every aspect of selling online in the year ahead.

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Shimmer and shine: Bluelily925silver

Chris Johnson from jewellery brand Bluelily925silver tells Attire Accessories about the company's offering...We formed Bluelily925silver approximately five years ago – we wanted to offer retailers a simple, branded, boxed and ready to sell piece of in-expensive silver. We wanted to offer a new brand to the market. Learning along the way to have faith in what we have to offer, and deal with the growing popularity of the brand. A simple white, branded box printed in blue foil, Blue Lily .925 silver.

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