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The burgeoning licensing programme for Cloudco Entertainment-owned evergreen brand, Care Bears, has been further boosted with the addition of a partnership with leading global manufacturer of licensed product, Bioworld, which will be creating a range of apparel and accessories inspired by the bears of Care-a-Lot. The ranges will target kids of all-ages across apparel lines and accessories.Established for 38 years, Care Bears continues to appeal to a wide-range of fans. Bulldog Licensing, which manages the rights for the brand in the UK, has been further building the property with a number of deals. The new partnership with Bioworld is the latest in a line of leading licensees, which are each leveraging the universal love for the property among consumers.... read more
Posted: 30 December 2020
Metrostar, licensing agent for Elmer the Patchwork Elephant, has announced that two new licensees have joined the programme. Danilo will publish calendars, greetings cards, gift wrap and bags and Robert Frederick will create gifts, arts & crafts and stationery. Existing licensees are also busy working on new Elmer products. Amscan has renewed its dress up licence and Rainbow Designs is adding new lines to their Elmer portfolio. Paul Dennicci has also developed the first Elmer babywear collection for Primark.... read more
Posted: 21 December 2020