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Marketing: Industry news from Attire Accessories magazine

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Small businesses shouldn't feel pressured to take part in Black Friday

Small businesses should not feel pressured into taking part in Black Friday this year, says Lee Murphy, a small business finance expert at The Accountancy Partnership Lee Murphy said: "Many business owners are already struggling with the current economic climate, so offering big discounts when margins are already being squeezed could be more costly in the long run. Before deciding on any deals and discounts, businesses should review their cash flow, and consider the cost of processing a larger number of orders at one time.

Posted: 24 November 2022

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Heavenly Feet celebrates growth with launch of carbon-neutral warehouse

Leicester-based Heavenly Feet has moved its storage and fulfilment outlet to a new location to cater for growing demand. The new base is a carbon-neutral warehouse located near Nottingham, just off the M1 allowing easy access to the brand's retail partners nationwide. The move has taken place thanks to Heavenly Feet's huge success in recent years after continued year on year growth. The new base will cater for their planned growth and ongoing move to becoming more sustainable. Furthermore, Heavenly Feet has celebrated reaching 300 independent retail partners to stock the brand - known for its reputation to sell-through.

Posted: 10 November 2022

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Miss Milly named as a finalist at the Boutique Star Awards

Miss Milly has been named as a finalist in the Boutique Star Awards with nominations in the Best British Brand and Accessories/Footwear Brand of the Year categories.

It's been a stellar year for Miss Milly with the British brand chalking up nominations for The Gift of the Year and the FSB Celebrating Small Business Awards.

Sarah Watmore, Managing Director, says, "We have done so much this year as we celebrate 10 years in business. As well as being a finalist in a couple of awards, we have worked on our sustainability and grown sales significantly since summer 2021. And now we're a finalist again in industry awards with our fingers crossed for a successful outcome."

Posted: 29 September 2022

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ACID celebrates British IP Day with launch of new ACID IP Charter and new website

ACID, the UK's membership and campaigning organisation for design and IP, marks this year's British IP Day celebrations with the launch of its new ACID IP Charter.

Browse ACID's new look website at www.acid.uk.com

First mooted by ACID and established in 2016 by the Alliance for Intellectual Property, British IP Day is an annual celebration of the role that intellectual property plays in the cultural standing and economic success of the United Kingdom, underpinning innovation and creative excellence.

Posted: 7 July 2022

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UK & Eire rights for global icon Miffy to be managed by Rocket Licensing

UK & Eire rights for global icon Miffy are to be managed by Rocket Licensing.

After DRI Licensing's decision to wind down the company it became paramount to find a new home for Miffy. The brand Miffy has been carefully nurtured and grown over the last 20+ years and, according to Mercis, it was important to secure this foundation, but also build on the program to further stimulate visibility and growth.

According to a press release, "We believe that award winning agency Rocket Licensing has all the prerequisites to jointly fulfil this mission and are pleased to announce our partnership in the UK and Eire. Finding synergies between our existing partners and Rocket's established network of best-in-class licensing partners forms a solid base to further build the brand across all categories and age groups."

Posted: 3 June 2022

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Vivobarefoot joins forces with One Earth on fundraising collaboration

Minimalist footwear company Vivobarefoot and philanthropic organization One Earth launched the Take One Step for One Earth fundraising collaboration.

The partnership raised awareness of on-the-ground climate solutions and drove donations to three Indigenous-led projects.

Vivobarefoot unveiled co-branded trainers for adults and kids - the Primus Lite III & Primus Sport (for kids) in One Earth Neo Mint - and encouraged customers to engage with the campaign through social media.

Vivobarefoot matched any donations customers made to these projects through thr Vivobarefoot or the One Earth landing page.

Posted: 16 May 2022

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Future For International Trade Conference speakers advise on how to proceed in the current environment

The key out-take from the BHETA / Gardenex / PetQuip Future for International Trade Conference which took place on March 17th, was that while export was likely to outperform the home market in the coming year, it was vital for both importers and exporters to ensure they were not dependent on any one territory for either sales or supply chain.

Speakers, who included UK government insiders, successful companies exporting from the UK currently, market analysts, legal, financial and compliance advisors, concurred in advising both current and novice UK exporters on both big picture opportunities and perils and the detail of how to proceed successfully in the current environment.

Posted: 29 April 2022

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Godin London jewellery brand launches in the UK

Godin London, a new jewellery brand in the UK, has been launched by Orchid Global Sourcing.

The brand offers a wide range of rings, earrings, necklaces, and bracelets. They feature 9ct. Gold, Diamonds, and Gemstone jewellery.

This latest jewellery brand is set to hit the UK market with a collection of 9ct. Gold jewellery through the start of its online store.

The jewellery features timeless stones; diamonds, emeralds, rubies, and sapphire. The brand claims to offer stylish, chic, and minimal jewellery that will be a perfect fit for the modern-day working woman.

The name of the jewellery line has been derived from the Dutch word Godin, which means Goddess.

Posted: 28 March 2022

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Miss Milly achieves industry recognition

Miss Milly has been announced as Finalist in the Federation of Small Business Awards (FSB) for the West Midlands Self-Employed Trader of The Year, as well as being shortlisted for B2B Business of the Year by BizBubble, a small business network and community organisation.

On Monday 7 March as part of International Women's Day celebrations, Sarah Watmore, founder of Miss Milly, will be attending a special event at the House of Lords. In Spring 2021, Sarah was named as one of F:Entrepreneur's ialso 100, a campaign highlighting, celebrating and promoting inspiring female entrepreneurs in the UK.

Posted: 2 March 2022

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Georg Jensen becomes a certified member of the Responsible Jewellery Council

Georg Jensen becomes a certified member of the Responsible Jewellery Council. The achievement represents a significant milestone in the brand's dedication to sustainable jewellery design.

The accolade upholds its position as a leading jewellery brand with strong commitments in respecting the environment, its workforce and society. The accreditation by the RJC came after Georg Jensen's business practices were subject to a series of external audits in accordance with the standards of the RJC Code of Practices.

Posted: 14 January 2022

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