Articles

Here is a selection of features from Attire Accessories magazine.

High Class

Rodney Holman offers fresh and fashionable jewellery, made to an excellent level of quality,and backed up by first class customer service. Since we began 45 years ago, we have never had a minimum order, which has always created a lot of repeat business whilst giving our customers time for their confidence with their buying to grow, if they choose to 'start small' initially. We also off er free delivery across the UK mainland. Combine these attractive policies with an ever-evolving range of fantastic, high quality fashion jewellery and first-class customer service, on which we have always prided ourselves, and we feel we off er a comprehensive package for retailers.

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The LinkedIn Effect

Kayleigh Gresty, founder of Kreate Socials talks to us about how networking on LinkedIn can be beneficial to your business. Are you a business owner looking to grow your presence on social media? Whether you want to grow your engagement or want to increase sales, social media can be seriously overwhelming, so to begin with, just focus on one, until you get to grips with this.

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Long-term success

This issue UK mailing service Washington Direct provides an insightful look at how to keep a long-term consumer base happy. Customer satisfaction is an integral part of business' ambitions if they wish to be a long-term success. Building a loyal customer base is important, but keeping those customers happy to ensure they will return in the future is essential as a business grows. Here, we look at how different brands can successfully maintain customer satisfaction, and how in some cases this has been refreshed to put a fresh spin on it.

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Repeat custom

Pomegranate London Founder Katie Bulatovic evolved her brand from market stalls to a bricks and mortar stall in London, and has developed a loyal customer base that returns year-on-year. Tell us a bit about your store and how you came to open the business. I had been trading for many years through fairs and various market stalls and my sister, who owned the restaurant next door to my shop, let me know that it was available to rent and I jumped at the chance to finally have a fixed address – and also to work next door to her! Is the location important to the success of your store? Our shop is on one of the oldest garden squares in London and, whilst not on the high street, it is a frequently used walk through up to the high street. We are in such a beautiful spot and I think customers like us being this hidden gem they have chanced upon.

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The feel-good factor

Hot Tomato Director, Alex Machin, sees challenges as a learning curve, and has built a successful and thriving business offering guilt-free, affordable products. "We started trading in a very modest way in 2007. I was working as an agent at the time we set up the company and ran both businesses in tandem for the first few years. Our first range consisted of one style of silk scarf in 24 colours from Vietnam – I sold them out of the boot of my car as I travelled around seeing my customers – those were the days!"

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Merci Maman makes personalised jewellery

Merci Maman founder Beatrice de Montille shares how the company holds motherhood at the heart of everything it does, and how it grew from a work-from-home job to the successful jewellery business it is today. Beatrice de Montille started Merci Maman over 15 years ago. After the birth of her second child, her employer rejected her request for a part-time role and she couldn't get the work-life balance she needed, so she started her own activity, originally as a sole trader working from home. However, she always had that entrepreneurial flare. She was hoping to create a few jobs but did not envisage that it would become so big. The company has had over 60 employees spread between London, Paris and Belin at the peak last year!

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Homegrown - Ronin Jewellery

Ronin Jewellery designs and makes all of its jewellery in its own studio, and is proud of the fact that the brand is British made. When did you start up and why? We (Simon Morton & Kay Griffith) set up Ronin Designs in 1997 but at that time we were producing greetings cards. We didn't start doing jewellery until 2009 and we quickly decided to focus on that, giving up greetings cards. What prompted you to launch the business? We both have a creative background in photography and textile design respectively and we wanted to work together.

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Navigating the supply chain

The supply chain affects every industry to some degree, from the movement of products and labour to finding the right tools for the job. And making sure that you can provide your customers with the best experience is key for the running of any business. Customer satisfaction can cause loyalty for your business, making it an important factor to consider. To maintain this, you need to adapt to changes and challenges which you will face, including problems with the supply chain. Here, Peter Campbell of Snowshock, a UK based slush machines and slush syrups business, explores what the supply chain is, what issues it can face, and how businesses are managing to navigate these issues successfully.

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A sight for sore eyes

Having launched 34 years ago, Opticaid has had its fair share of trials and tribulations. Now stronger than ever, it's 'fashion & function' ethos and stylish glasses range is one to note. We started in 1989, which makes us 34 years old this year – a great achievement. My father in-law Roger Marchbank started the business in his mid '60s! Roger was very entrepreneurial – he knew that the regulations had changed and you no longer had to be an optician to sell reading glasses. So in his words he found some potential suppliers and bought totally the wrong thing!

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Pet Appeal - Wag&Wool saw a gap in the market

Starting in the height of the Pandemic, Wag&Wool creates matching pet and human accessories – a growing trend in the UK. March 2020, the pandemic gave us all a chance for pause and introspection. For me, it was an opportunity to put the vitality of the high fashion industry on hold and concentrate on a project closer to my heart. Having shared my life with dogs since I can remember, I wanted to begin designing a beautiful range of gift-worthy knitwear for dogs. The lightbulb moment came to me when I met my friend and her dog, Monti, on a particularly chilly day in Brighton. We wrapped Monti up in one of my hand-knitted lambswool scarves to keep him cosy and I never looked back. Wag&Wool was born.

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